NCAA Group Licensing in the NIL Era

The Business of College Sports

I'm joined this episode by Malaika Underwood, the SVP of Licensing for OneTeam Partners. Malaika has extensive experience in the licensing arena and is a former standout intercollegiate athlete and professional athlete herself.
Malaika recently joined OneTeam from The Brandr Group, where she worked on the forefront of the college NIL issue. She also managed partnerships with player associations to develop business on behalf of athletes in the college licensing and marketing space. Her career stops also include Collegiate Licensing Company where she managed all partnerships with the SEC, ACC and Big East.
Malaika played volleyball at the North Carolina, and is the longest-tenured player on a USA Baseball National Team, male or female, and has earned five Women’s Baseball World Cup medals, as well as two Women’s Baseball World Cup All-Tournament Team selections.
We discussed what group licensing opportunities might exist if legislation allows for group licensing. We also threw around ideas for how those deals might come to be without the need for a players' union. Additionally, we discussed opportunities available for female student athletes in a group licensing context.
You can connect with Malaika on LinkedIn or check out OneTeam Partners on their website.
You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.
Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.