How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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Are Paid User Acquisition Ads Useless? With Tom Hammond of UserWise
Manage episode 300272690 series 2945653
Contenuto fornito da Jonathan Fishman. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jonathan Fishman o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Tom Hammond, Co-founder, and CEO at UserWise. Tom talks us through how resource-constrained studios can use audience-based strategies and paid ads to create hit games. He also expands on his wife’s experience of hating a specific mobile game because the studio targeted her with fake UA ads.
Learn more about Tom:
Tom on LinkedIn
Episode Resources:
UserWise LinkedIn
UserWise Website
Storemaven Website
Storemaven Webinar
If you enjoyed this episode, then please either:
Learn more about Tom:
Tom on LinkedIn
Episode Resources:
UserWise LinkedIn
UserWise Website
Storemaven Website
Storemaven Webinar
If you enjoyed this episode, then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
70 episodi
Manage episode 300272690 series 2945653
Contenuto fornito da Jonathan Fishman. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jonathan Fishman o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Tom Hammond, Co-founder, and CEO at UserWise. Tom talks us through how resource-constrained studios can use audience-based strategies and paid ads to create hit games. He also expands on his wife’s experience of hating a specific mobile game because the studio targeted her with fake UA ads.
Learn more about Tom:
Tom on LinkedIn
Episode Resources:
UserWise LinkedIn
UserWise Website
Storemaven Website
Storemaven Webinar
If you enjoyed this episode, then please either:
Learn more about Tom:
Tom on LinkedIn
Episode Resources:
UserWise LinkedIn
UserWise Website
Storemaven Website
Storemaven Webinar
If you enjoyed this episode, then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow on Spotify
The Business of Fun is hand crafted by our friends over at: fame.so
70 episodi
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