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19. Navigating Holiday Deals and Mastering the Rush
Manage episode 407262536 series 3561793
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This episode of The Coffee Experts Club, all about navigating deals and customer flow, brings together Aaron, Ben, and Drew in a festive mood as they delve into the intricacies of managing holiday promotions and customer traffic.
The conversation kicks off with the trio exchanging experiences of Christmas shopping woes and creative gifting tactics. Ben shares his strategy of printing out images of gifts when you can't afford them, while Drew recounts his experiences from Belize and their community's enthusiastic embrace of Christmas.
Drew, having initiated the deal days at Coffee De Los Mayas, walks through the rationale behind their current promotions. They discuss the nuances of controlling customer flow during deals, emphasizing the importance of setting limits and maintaining clarity on offers to avoid overwhelming the team or disappointing customers.
The discussion unfolds into the specifics of their ongoing promotions, including a limited edition Christmas-themed shirt with drink purchases and a buy one, get one deal targeted at specific drink sizes to ensure customer satisfaction while optimizing profit margins. They reflect on previous experiences, highlighting the importance of balancing customer expectations, team capacity, and product inventory during high-demand events.
Throughout the episode, the trio shares valuable insights garnered from their collective experiences in the coffee industry, weaving personal anecdotes and professional expertise into a comprehensive guide on navigating the holiday rush in coffee businesses.
0:00 Introduction and memories of past holidays
3:41 How to create growth patterns
6:41 The ability to control your traffic
8:12 5 Days of deals example
10:52 You have to limit it
14:24 The deals and thinking behind them
18:25 Offering hard goods
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