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Packaging #5 - Consumer Behavior with Michael Solomon

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Manage episode 244758950 series 2312803
Contenuto fornito da The Creative Course. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Creative Course o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Nick and Jordan navigate the twists and turns of one of the most important stretches of the packaging design journey - Consumer Behavior. And to help guide their way, they pick up their first guest, a leader in consumer behavior, advertising, and marketing, Michael Solomon!

Michael is a renowned author and international speaker that works with leading industries and brands like BMW, Johnson + Johnson, Intel, and Forbes. We tap into his wealth of knowledge to learn more about the way consumers think, what they care about, and how to design packaging that grabs their attention.

You can learn more about Michael and his expertise through his website, where you can find his award-winning publications (Jordan bought “Marketers, Tear Down These Walls” and strongly recommends), as well as listen/watch speaking seminars and marketing programs.

Download the Companion Guide Here

Michael's Website

  continue reading

32 episodi

Artwork
iconCondividi
 
Manage episode 244758950 series 2312803
Contenuto fornito da The Creative Course. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Creative Course o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Nick and Jordan navigate the twists and turns of one of the most important stretches of the packaging design journey - Consumer Behavior. And to help guide their way, they pick up their first guest, a leader in consumer behavior, advertising, and marketing, Michael Solomon!

Michael is a renowned author and international speaker that works with leading industries and brands like BMW, Johnson + Johnson, Intel, and Forbes. We tap into his wealth of knowledge to learn more about the way consumers think, what they care about, and how to design packaging that grabs their attention.

You can learn more about Michael and his expertise through his website, where you can find his award-winning publications (Jordan bought “Marketers, Tear Down These Walls” and strongly recommends), as well as listen/watch speaking seminars and marketing programs.

Download the Companion Guide Here

Michael's Website

  continue reading

32 episodi

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