The Data Crunch podcast

15:23

🚀 The right questions lead to the right answers . In this episode, Vadym and Ievgen uncover the art of asking the right questions in data analytics —a crucial skill that can transform how businesses extract insights and make decisions.🔍 What you’ll learn in this episode: 1️⃣ How to frame problem statements to uncover real business insights . 2️⃣ The role of cross-department collaboration in getting the full picture. 3️⃣ Why defining KPIs, ensuring data quality, and choosing the right reports is essential. 📊 Ready to move beyond surface-level analysis? Learn how to ask the right questions and unlock the full potential of your data. ➡️ Start analyzing smarter with OWOX BI 🎥 What are Marketing KPIs? 7 TIPS To Define Yours 🔗 Effortlessly collect data with free OWOX JS Connectors 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 2: Episode #10 | Empowering Teams with Data Activation Strategies 10:53

8 giorni fa10:53

10:53

🚀 Your data is only valuable if you use it . In this episode, Vadym and Ruslan explore Data Activation Strategies – how businesses can stop hoarding data and start using it to drive real-time decisions, personalization, and revenue growth. 🔍 What you’ll learn in this episode: 1️⃣ How to connect, clean, and segment your data for smarter automation and decision-making. 2️⃣ Why AI-powered activation can transform marketing, sales, and customer support. 3️⃣ The future of data activation —cross-platform integration and first-party data strategies. 📈 Ready to make your data work for you? Learn how to turn insights into real business impact with these proven data activation strategies. ➡️ Start activating your data today with OWOX BI 🔗 Collect any data effortlessly with our free OWOX JS Data Connectors 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 2: Episode #9 | A Quick Guide to Data Analytics Implementation 19:50

15 giorni fa19:50

19:50

🚀 Want to implement data analytics the right way? In this episode, Vadym and Ievgen break down the six critical steps for setting up an effective data analytics system that delivers accurate insights, seamless reporting, and smarter business decisions. 🔍 What you’ll learn in this episode: 1️⃣ The biggest mistakes businesses make when setting up analytics – and how to avoid them. 2️⃣ How to ensure data accuracy, integration, and automation for reliable decision-making. 3️⃣ Why Google Sheets and real-time reporting are essential for modern businesses. 📈 Ready to transform your analytics setup? Learn how to structure your data for maximum impact and make data-driven decisions with confidence. ➡️ Start building a reliable analytics system with OWOX BI 🔗 Collect any data effortlessly with our free OWOX JS Data Connectors 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 2: Episode #8 | First-party Data, Second-party, Third-party, and Zero-party Data Explained 12:27

22 giorni fa12:27

12:27

🚀 Understanding data types is essential for modern marketing and analytics . In this episode, Ievgen and Ilya break down the four major data types— first-party, second-party, third-party, and zero-party data —and how businesses can use them to drive growth while staying compliant with privacy laws. 🔍 What you’ll learn in this episode: 1️⃣ The key differences between first-party, second-party, third-party, and zero-party data. 2️⃣ How businesses can leverage first-party data for better decision-making and marketing personalization. 3️⃣ Why third-party data is declining and how to replace it with privacy-friendly alternatives. 📈 Want to take control of your data strategy? Learn how to collect, manage, and optimize data for smarter insights and stronger customer relationships. ➡️ Start owning your data today with OWOX BI 🔗 Take control of your data today with our free, open-source OWOX JS Data Connectors 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 2: Episode #7 | Top Business KPIs Every Company Should Track for Success 14:55

29 giorni fa14:55

14:55

🚀 Tracking the right KPIs can make or break your business. In this episode, Vadym and Ievgen break down the most important KPIs every business should track to drive growth, optimize performance, and make smarter decisions. 🔍 What you’ll learn in this episode: 1️⃣ The essential KPI categories – financial, customer, operational, HR, IT, sales & marketing. 2️⃣ How to identify the right KPIs and avoid tracking vanity metrics. 3️⃣ Proven methods to use KPIs effectively to boost business performance. Watch more videos about KPIs on our YouTube channel: 🎥 Mastering Marketing KPIs: How to Evaluate Your Marketing Performance 🎥 What are Marketing KPIs? 7 TIPS To Define Yours 📈 Want to make data-driven decisions with confidence? Start tracking the right KPIs today and uncover growth opportunities hiding in your data. ➡️ Explore OWOX BI for smarter reporting 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 2: Episode #6 | The Four Horsemen of Digital Marketing Analytics 10:30

5 weeks fa10:30

10:30

🚀 Digital marketing has never been more challenging. In this episode, Vadym and Ruslan break down the Four Horsemen of Digital Marketing Analytics – Consent Mode, ITP, Ad Blockers, and GA4 Attribution Challenges – and how they’re reshaping the way marketers track, analyze, and optimize performance. 🔍 What you’ll learn in this episode: 1️⃣ How to mitigate data loss caused by Consent Mode and ITP with server-side tracking and conversion modeling. 2️⃣ Smart strategies to counter the rise of ad blockers and ensure accurate campaign tracking. 3️⃣ How to make sense of GA4 attribution models and avoid inconsistent reporting. 📈 Ready to stay ahead in this privacy-first world? Learn how to adapt your marketing strategy for reliable data insights and smarter decisions. ➡️ Start your free trial at OWOX BI 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 2: Episode #5 | Common Mistakes in Data Analysis and How to Avoid Them 17:31

6 weeks fa17:31

17:31

🚀 Even the best analysts make mistakes – but some can cost businesses serious time and money. In this episode, Vadym and Ievgen break down the most common data analysis pitfalls and how to avoid them. 🔍 What you’ll learn in this episode: 1️⃣ Why jumping into data without clear goals leads to misleading insights. 2️⃣ How bad data quality, wrong metrics and cherry-picking distort decision-making. 3️⃣ The dangers of misinterpreting correlation, ignoring outliers, and using flawed benchmarks. 📈 Want to avoid costly errors in your data analysis? Learn the best practices for clean, accurate, and actionable insights. ➡️ Start improving your data strategy today 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 2: Episode #4 | Top Skills for Data Analysts in 2025 14:34

7 weeks fa14:34

14:34

🚀 The role of data analysts is evolving fast—are you keeping up? In this episode, Vadym and Ievgen dive into the essential skills that every data analyst needs to thrive in 2025. 🔍 What you’ll learn in this episode: 1️⃣ The must-have technical skills, from SQL to data modeling and visualization. 2️⃣ How soft skills like strategic thinking and communication set top analysts apart. 3️⃣ The emerging trends shaping the future of data analytics, including AI and econometrics. 📈 Whether you're looking to sharpen your skills or future-proof your career , this episode is packed with insights to help you stay ahead in the data-driven world . ➡️ Take your data analytics game to the next level 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 2: Episode #3 | The Impact of Data Culture on Business Growth 17:48

8 weeks fa17:48

17:48

🎙️ Unlock the power of a data-driven culture to fuel business growth in 2025. In this episode, Vadym and Ievgen dive into how building a data-driven culture can fuel growth, innovation, and efficiency in 2025. 🔍 What you’ll learn in this episode: 1️⃣ The key to eliminating disconnected silos with scalable data architecture. 2️⃣ How to empower every team – not just analysts – through data literacy and collaboration. 3️⃣ Practical steps to foster a culture of data-informed decision-making and align teams. 👉 Learn more about Data Democratization 📈 Ready to build a data-informed organization? Take the first step with the tools and insights shared in this episode. ➡️ Explore OWOX BI’s solutions for a data-driven culture 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 2: Episode #2 | Top 3 Major Marketing Blind Spots in 2025 14:06

9 weeks fa14:06

14:06

🚨 Is your marketing strategy suffering from blind spots? In Episode #2 of Season 2 of The Data Crunch Podcast , Vadym and Ievgen uncover the hidden gaps holding marketers back in 2025 and reveal how to fix them. 🕵️‍♂️ What you’ll learn in this episode: 1️⃣ How disconnected systems and siloed data obscure your marketing ROI—and the simple solution to unify your data with OWOX BI. 2️⃣ Why the cookieless future is a reality and how server-side tracking can help you stay ahead. 3️⃣ How to balance acquisition vs. retention efforts and focus on actionable metrics that truly matter for growth. 💡 Key takeaways for marketers in 2025: Blend backend data with analytics tools to see the full picture of marketing performance. Switch to server-side tracking with OWOX BI Streaming to prepare for the cookieless era. Ditch vanity metrics and focus on customer acquisition cost (CAC) and lifetime value (LTV). ➡️ Click here to get started with smarter analytics today . 📹 Watch related content: What are Marketing KPIs? 7 TIPS To Define Yours Let’s eliminate those blind spots together! 🚀 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 2: Episode #1 | Redefine Reporting and Eliminate Routine with Data Marts 9:19

10 weeks fa9:19

9:19

🚀 Ready to transform your reporting game? Start Season 2 of The Data Crunch Podcast with an in-depth look at data marts — the ultimate cheat code for reporting efficiency. Vadym is joined by Ruslan, OWOX’s Head of Product, to uncover how data marts can: 🎯 Empower business users with live, up-to-date data. 💡 Reduce analysts' repetitive tasks and enhance their strategic focus. 🛡️ Strengthen data security with custom filters and automation. 🔍 Discover the untapped potential of your reporting with data marts and start making more data-driven decisions. ➡️ Sign up for the OWOX BI free trial today. 📥 Learn more about OWOX’s Shared Data Marts 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 1: Episode #10 | Christmas Special: 7 Gifts from OWOX in 2024 12:49

13 weeks fa12:49

12:49

🎄 Merry Christmas and Happy Holidays from The Data Crunch Podcast! 🎅 In this festive season finale, Vadym and Ievgen unwrap 7 incredible gifts from OWOX in 2024 that are guaranteed to elevate your data analytics game. 💡 Discover game-changing tools and resources, including updates to OWOX Reports for Google Sheets, a treasure trove of Google Sheets tips, and our revamped BigQuery content. Dive into insights from our newly launched Data Terms Glossary and modernized YouTube channel, designed to empower your decision-making. ✨ Get a sneak peek into OWOX’s 2025 vision! We’re talking full data ownership, simplified reporting, and unique innovations to make data accessible to everyone. ❄️ Don’t forget to explore these gifts yourself: 🎁 Sign up for a free trial at owox.com 🎁 Install the OWOX Reports Extension for Google Sheets 🎁 Book a call with our team for expert guidance 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 1: Episode #9 | How to Use Marketing Mix Modeling to Increase ROI 14:00

13 weeks fa14:00

14:00

🎙️ Unlock the secrets of Marketing Mix Modeling (MMM) to optimize your marketing campaigns and maximize ROI. In this episode, Ievgen, Head of Marketing at OWOX, teams up with Analytics Solution Architect Ilya to break down the essentials of MMM. 🚀 Discover how MMM can help you identify which marketing channels are driving the best results and learn how to allocate your budget smarter. From understanding the 4Ps to leveraging regression models for actionable insights, this episode simplifies the complexities of modern marketing analytics. 📈 Ready to transform your marketing strategies? Learn how to use MMM to analyze performance, predict future outcomes, and refine your marketing plans based on real data. Start applying these techniques to see the impact on your bottom line. ➡️ Take the first step by exploring the resources and tools with OWOX. 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 1: Episode #8 | Ad Hoc Reporting and Why It Matters for Businesses 18:24

14 weeks fa18:24

18:24

🔍 Dive into the world of ad hoc reporting with Vadym and Ievgen on this episode of The Data Crunch Podcast. They explore why this flexible, on-demand reporting approach is revolutionizing business decision-making, offering a deep dive into its functionality and benefits. 📈 Discover how ad hoc reporting empowers users to instantly generate personalized reports, addressing specific business questions without delays. Ievgen explains how this method allows direct access to needed data, supporting dynamic business environments with timely insights. 🚀 Ready to make your ad hoc reporting seamless and efficient? ➡️ Equip your business with OWOX BI to make faster, more informed decisions and stay competitive. Start your free trial today. 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 1: Episode #7 | The Art of Marketing Analytics: A Deep Dive 17:23

15 weeks fa17:23