))
Ep 5: How to market your product effectively? || Kevin Chan, Director of Product Marketing at HIMSS
Manage episode 360135778 series 3452628
Contenuto fornito da Jacintha Kurniawan. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jacintha Kurniawan o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode, I sit down with Kevin Chan, Director of Product Marketing at HIMSS, to discuss the world of product marketing.
Kevin shares his expertise and insights on topics ranging from creating effective product messaging, identifying target audiences, and developing pricing strategies, to measuring campaign success and collaborating with cross-functional teams.
We also delve into the importance of market research, competitive analysis, and the role of storytelling in product marketing.
Kevin Chan: https://www.linkedin.com/in/kchan91/
Connect with me on Socials:
16 episodi
Condividi
