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Customer Education for Revenue Growth with Greg Rose of Intellum | Episode 062
Manage episode 430348749 series 3479744
Ever wondered how mastering customer education can lead to skyrocketing revenue? Listen in as we sit down with Greg Rose of Intellum, who takes us on his extraordinary journey from running a record label to pioneering the field of customer education. You'll learn the magic of Education Qualified Leads (EQLs) and how they can turbocharge your conversion rates. Greg also shares invaluable leadership gems from his memorable Pulse talk, "Everything I Learned About Leadership I Learned from Fred Rogers and My Dad," blending personal anecdotes with professional wisdom.
We also talk about:
- 00:00 - Driving revenue through education
- 02:26 - Music and customer education
- 06:59 - Leadership lessons from Fred Rogers
- 07:59 - Brain science in sales
- 11:05 - The problem with sales handoffs
- 17:42 - Balancing micro-learning and mastery
- 19:08 - Two pillars of education strategy
- 27:18 - Challenges in measuring ROI
- 30:13 - Forrester’s findings on customer education
- 32:35 - The importance of strategic planning
- 36:59 - Defining an education qualified lead
- 40:10 - Impact of the pandemic on education
- 44:11 - Strategies for measuring impact
- 46:17 - Building relationships for data access
- 47:16 - Benefits of education moving to marketing
- 49:02 - Avoiding mistakes in education strategy
- 50:56 - The importance of reach and frequency
Enjoy! I know I sure did...
Shoutouts:
- Andrew DeBell: https://www.linkedin.com/in/andrewdebell/
- Jay Nathan: https://www.linkedin.com/in/jaynathan/
- Dee Kapila: https://www.linkedin.com/in/deekapila/
Books:
- Creative Act by Rick Rubin: https://amzn.to/3WvCDBL
- Leadership Revolution by Lori Hazan: https://amzn.to/4bS2zvR
+++++++++++++++++
This episode was edited and sponsored by Lifetime Value Media, a media production company founded by my good friend and fellow CS veteran Dillon Young. Lifetime Value aims to serve the audio/video content production and editing needs of CS and Post-Sales professionals. Lifetime Value is offering select services at a deeply discounted rate for a limited time. Navigate to lifetimevaluemedia.com to learn more.
+++++++++++++++++
Thank you to our sponsor, QueryPal!
QueryPal is an incredible platform for support leaders who want to optimize their operations!
Thank you to our sponsor, Vitally!
Vitally is a wonderfully feature-rich, fast-to-implement CSP that we are proud to have as a sponosr!
+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
Capitoli
1. Customer Education for Revenue Growth with Greg Rose of Intellum | Episode 062 (00:00:00)
2. Driving Revenue Through Customer Education (00:00:33)
3. Transforming Education Strategy Into ROI (00:17:21)
4. Driving Revenue Through Customer Education Strategies (00:38:09)
5. Building Relationships for Business Success (00:47:35)
92 episodi
Customer Education for Revenue Growth with Greg Rose of Intellum | Episode 062
The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I.
Manage episode 430348749 series 3479744
Ever wondered how mastering customer education can lead to skyrocketing revenue? Listen in as we sit down with Greg Rose of Intellum, who takes us on his extraordinary journey from running a record label to pioneering the field of customer education. You'll learn the magic of Education Qualified Leads (EQLs) and how they can turbocharge your conversion rates. Greg also shares invaluable leadership gems from his memorable Pulse talk, "Everything I Learned About Leadership I Learned from Fred Rogers and My Dad," blending personal anecdotes with professional wisdom.
We also talk about:
- 00:00 - Driving revenue through education
- 02:26 - Music and customer education
- 06:59 - Leadership lessons from Fred Rogers
- 07:59 - Brain science in sales
- 11:05 - The problem with sales handoffs
- 17:42 - Balancing micro-learning and mastery
- 19:08 - Two pillars of education strategy
- 27:18 - Challenges in measuring ROI
- 30:13 - Forrester’s findings on customer education
- 32:35 - The importance of strategic planning
- 36:59 - Defining an education qualified lead
- 40:10 - Impact of the pandemic on education
- 44:11 - Strategies for measuring impact
- 46:17 - Building relationships for data access
- 47:16 - Benefits of education moving to marketing
- 49:02 - Avoiding mistakes in education strategy
- 50:56 - The importance of reach and frequency
Enjoy! I know I sure did...
Shoutouts:
- Andrew DeBell: https://www.linkedin.com/in/andrewdebell/
- Jay Nathan: https://www.linkedin.com/in/jaynathan/
- Dee Kapila: https://www.linkedin.com/in/deekapila/
Books:
- Creative Act by Rick Rubin: https://amzn.to/3WvCDBL
- Leadership Revolution by Lori Hazan: https://amzn.to/4bS2zvR
+++++++++++++++++
This episode was edited and sponsored by Lifetime Value Media, a media production company founded by my good friend and fellow CS veteran Dillon Young. Lifetime Value aims to serve the audio/video content production and editing needs of CS and Post-Sales professionals. Lifetime Value is offering select services at a deeply discounted rate for a limited time. Navigate to lifetimevaluemedia.com to learn more.
+++++++++++++++++
Thank you to our sponsor, QueryPal!
QueryPal is an incredible platform for support leaders who want to optimize their operations!
Thank you to our sponsor, Vitally!
Vitally is a wonderfully feature-rich, fast-to-implement CSP that we are proud to have as a sponosr!
+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
Capitoli
1. Customer Education for Revenue Growth with Greg Rose of Intellum | Episode 062 (00:00:00)
2. Driving Revenue Through Customer Education (00:00:33)
3. Transforming Education Strategy Into ROI (00:17:21)
4. Driving Revenue Through Customer Education Strategies (00:38:09)
5. Building Relationships for Business Success (00:47:35)
92 episodi
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