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Digital Duct Tape: Leveraging AI to Solve CX Challenges with Scott Wilder | Episode 079

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Manage episode 450960004 series 3479744
Contenuto fornito da Alex Turkovic. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Alex Turkovic o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode of the Digital CX Podcast, host Alex Turkovic chats with Scott Wilder, Head of Digital Success at Clari with a wealth of previous experience from Google, Adobe, and HubSpot among others. The conversation explores leveraging AI for customer success, integrating data across platforms, and adopting B2C innovation to enhance digital experiences in the B2B space.
Chapters:

  • 04:02 - Transition to digital growth
  • 06:57 - Inbound vs. outbound digital CX
  • 08:35 - The struggle with platform silos
  • 10:01 - AI in Clari’s CX strategy
  • 11:53 - Chatbots and federated search
  • 13:12 - Building the business case for AI
  • 14:32 - Customer-driven innovation in CS
  • 16:59 - Tackling data hygiene challenges
  • 19:45 - Fun approaches to data cleanup
  • 21:01 - Selecting the right chatbot vendor
  • 24:05 - Embracing B2C innovation in B2B
  • 28:23 - SMS as an untapped B2B strategy
  • 30:30 - Exploring AI and educational resources

Enjoy! I know I sure did…
Scott's Linkedin: https://www.linkedin.com/in/wilder/
Join our Monthly Meetup: https://digitalsuccess.gradual.us/

This episode of the DCX Podcast is brought to you by Thinkific Plus, a Customer Education platform designed to accelerate customer onboarding, streamline the customer experience and avoid employee burnout.
For more information and to watch a demo, visit https://www.thinkific.com/plus/

Support the show

+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com

  continue reading

Capitoli

1. Digital Duct Tape: Leveraging AI to Solve CX Challenges with Scott Wilder | Episode 079 (00:00:00)

2. Digital Customer Success and Innovation (00:00:31)

3. Customer-Driven Innovation and Data Challenges (00:13:42)

4. Effective Vendor Selection for Chatbot Integration (00:18:28)

5. Exploring Digital Transformation and AI (00:26:02)

85 episodi

Artwork
iconCondividi
 
Manage episode 450960004 series 3479744
Contenuto fornito da Alex Turkovic. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Alex Turkovic o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode of the Digital CX Podcast, host Alex Turkovic chats with Scott Wilder, Head of Digital Success at Clari with a wealth of previous experience from Google, Adobe, and HubSpot among others. The conversation explores leveraging AI for customer success, integrating data across platforms, and adopting B2C innovation to enhance digital experiences in the B2B space.
Chapters:

  • 04:02 - Transition to digital growth
  • 06:57 - Inbound vs. outbound digital CX
  • 08:35 - The struggle with platform silos
  • 10:01 - AI in Clari’s CX strategy
  • 11:53 - Chatbots and federated search
  • 13:12 - Building the business case for AI
  • 14:32 - Customer-driven innovation in CS
  • 16:59 - Tackling data hygiene challenges
  • 19:45 - Fun approaches to data cleanup
  • 21:01 - Selecting the right chatbot vendor
  • 24:05 - Embracing B2C innovation in B2B
  • 28:23 - SMS as an untapped B2B strategy
  • 30:30 - Exploring AI and educational resources

Enjoy! I know I sure did…
Scott's Linkedin: https://www.linkedin.com/in/wilder/
Join our Monthly Meetup: https://digitalsuccess.gradual.us/

This episode of the DCX Podcast is brought to you by Thinkific Plus, a Customer Education platform designed to accelerate customer onboarding, streamline the customer experience and avoid employee burnout.
For more information and to watch a demo, visit https://www.thinkific.com/plus/

Support the show

+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com

  continue reading

Capitoli

1. Digital Duct Tape: Leveraging AI to Solve CX Challenges with Scott Wilder | Episode 079 (00:00:00)

2. Digital Customer Success and Innovation (00:00:31)

3. Customer-Driven Innovation and Data Challenges (00:13:42)

4. Effective Vendor Selection for Chatbot Integration (00:18:28)

5. Exploring Digital Transformation and AI (00:26:02)

85 episodi

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