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Pro Tips for Building a Better Digital CS Program with Marley Wagner | Episode 082
Manage episode 454786178 series 3479744
Marley Wagner, a seasoned expert in marketing and customer success, joins the podcast to explore the intersection of digital customer success and cross-functional collaboration. She and Alex discuss strategies for leveraging automation, transforming QBRs, and reimagining customer engagement through data-driven digital programs, all while highlighting the critical link between marketing and CS in driving growth and retention.
Chapters:
00:00 - Intro
03:06 - From Minnesota to Colorado
03:39 - Marketing meets customer success
11:01 - Where digital CS fits within the org
12:40 - The secret to digital CS success: collaboration
16:05 - Building digital customer programs
20:14 - Digital as a strategy AND a segment
25:46 - Measuring digital CS programs effectively
29:54 - Fixing what's broken in digital motions
36:31 - B2C lessons for B2B automation
39:22 - Transforming QBRs with automation
44:57 - Reimagining executive and customer engagement
Enjoy! I know I sure did…
Marley's Linkedin: https://www.linkedin.com/in/marleywagner/
Thank you to our sponsor, QueryPal!
QueryPal is an incredible platform for support leaders who want to optimize their operations!
Thank you to our sponsor, Vitally!
Vitally is a wonderfully feature-rich, fast-to-implement CSP that we are proud to have as a sponosr!
+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
Capitoli
1. Pro Tips for Building a Better Digital CS Program with Marley Wagner | Episode 082 (00:00:00)
2. Exploring Digital Customer Experience (00:00:33)
3. Digital Customer Success Collaboration and Strategy (00:11:08)
4. Measuring and Analyzing Digital Success (00:26:19)
5. Revolutionizing Customer Success With Automation (00:40:14)
92 episodi
Pro Tips for Building a Better Digital CS Program with Marley Wagner | Episode 082
The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I.
Manage episode 454786178 series 3479744
Marley Wagner, a seasoned expert in marketing and customer success, joins the podcast to explore the intersection of digital customer success and cross-functional collaboration. She and Alex discuss strategies for leveraging automation, transforming QBRs, and reimagining customer engagement through data-driven digital programs, all while highlighting the critical link between marketing and CS in driving growth and retention.
Chapters:
00:00 - Intro
03:06 - From Minnesota to Colorado
03:39 - Marketing meets customer success
11:01 - Where digital CS fits within the org
12:40 - The secret to digital CS success: collaboration
16:05 - Building digital customer programs
20:14 - Digital as a strategy AND a segment
25:46 - Measuring digital CS programs effectively
29:54 - Fixing what's broken in digital motions
36:31 - B2C lessons for B2B automation
39:22 - Transforming QBRs with automation
44:57 - Reimagining executive and customer engagement
Enjoy! I know I sure did…
Marley's Linkedin: https://www.linkedin.com/in/marleywagner/
Thank you to our sponsor, QueryPal!
QueryPal is an incredible platform for support leaders who want to optimize their operations!
Thank you to our sponsor, Vitally!
Vitally is a wonderfully feature-rich, fast-to-implement CSP that we are proud to have as a sponosr!
+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
Capitoli
1. Pro Tips for Building a Better Digital CS Program with Marley Wagner | Episode 082 (00:00:00)
2. Exploring Digital Customer Experience (00:00:33)
3. Digital Customer Success Collaboration and Strategy (00:11:08)
4. Measuring and Analyzing Digital Success (00:26:19)
5. Revolutionizing Customer Success With Automation (00:40:14)
92 episodi
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