Ep 042 - Avoid This Content Mistake That Could Cost You Clients

The Efficient Coach

Are you making the biggest content mistake that’s holding your coaching business back? In this episode, I dive into the one thing that might be costing you clients: focusing too much on the features of your coaching instead of the transformations your audience actually cares about.

Your audience doesn’t care about your check-ins, PDFs, or video libraries. They want to know how their life will change after working with you.

Will they feel confident in the changing room? Will they finally enjoy dinner without guilt? Or maybe toast with mimosas at brunch without overthinking how to burn it off?

In this episode, we’ll cover:

• Why focusing on program features disconnects you from potential clients.
• How to shift your messaging to highlight the transformations your audience dreams about.
• Simple steps to rewrite your content and start speaking directly to your ideal clients' pain points and desires.

If you’ve ever wondered why your content isn’t attracting the right people—or enough of them—this episode is for you. Stop selling the milk pitcher, and start showing your audience the latte art.

🎧 Hit play now and learn how to make your content the reason clients choose you.

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Coaching business mistakes, client attraction, content strategy for coaches, how to write better content, messaging for online coaches, coaching transformation stories, attract dream clients, audience connection, coaching business growth, effective social media content.