Episode 397 - The Life Brief with Bonnie Wan

The Extraordinary Business Book Club

'It's an uncomfortable struggle to land that title of the book, land that sharp, sticky center of the life brief, but it is so worth it.'

As a brand strategist, Bonnie Wan knows how to put together a creative brief that makes meaning out of mess, that goes straight to the essence of what a company is really about. So when she reached a moment of crisis in her own life, she reached instinctively for that skillset.

The result was The Life Brief, not a document but a 'practice of permission' she has adopted in all areas of life now for cutting through the noise and finding what really matters to you, the vision you recognise at a visceral level when you unearth it.

Along the way she discovered the power of exploratory writing, the power of developing her ideas through speaking and workshops, and the art of leading the reader step by step through an experiential book.

You're going to love this.