The First Customer - The Transition from Services to Product-focused Business with CTO Len Covello

The First Customer

In this episode, I was lucky enough to interview Len Covello, CTO and Co-founder of Engage People.
Len discusses his early influences, including growing up in Toronto and being inspired by his father, who was an entrepreneur in the catering business. Len's passion for technology started at a young age with his first computer, a Vic 20, and continued to grow as he developed basic programming skills and built websites during the early days of the internet. His journey into the tech industry involved transitioning from professional services to building a product-focused business. Engage People was born out of identifying a significant opportunity in the legacy loyalty programs industry, where they now work with major financial institutions and global brands.
Len emphasizes the role of strategic partnerships, industry conferences, and leveraging consultants with deep connections in the loyalty space as key drivers for Engage People's sales and growth. Len also highlights the challenges of scaling quickly and the importance of maintaining product quality through diligent processes and respect for quality assurance roles. Len offers valuable advice on building a portfolio, the power of relationships, and the evolving focus of Engage People as they continue to transform the loyalty program industry.
Dive into the vibrant pulse of innovation with Len Covello's insights on mastering the tech frontier in this episode of The First Customer!
Guest Info:
Engage People
http://www.engagepeople.com
Len Covello's LinkedIn
https://www.linkedin.com/in/len-covello/
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https://www.linkedin.com/in/jayaigner/
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