It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Hilary Kay - CMO at Wibbitz - How To Transition From Sales-Led To A Product-Led Hybrid Model
Manage episode 296192390 series 1549774
Contenuto fornito da The Growth Hub Podcast and Advance B2B. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Growth Hub Podcast and Advance B2B o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Hilary Kay is CMO at Wibbitz and in this episode we’re talking about how to evolve your marketing strategy from a sales-led enterprise model to a product-led hybrid model. This is a transition Wibbitz went through about 1.5 years ago and it’s something many SaaS companies are looking at today. In this episode, Hilary covers: - Why Wibbitz made the change - What some of the signs and indicators are that you should make this transition - The impact it has on understanding your target audience, customer lifecycle, and marketing tactics/channels you use - How it influences sales & marketing alignment, product & marketing alignment, and the marketing team’s structure - The things that shouldn't change when making this transition Links Wibbitz >> https://www.wibbitz.com/ Think Like A Monk by Jay Shetty >> https://www.goodreads.com/book/show/51942513-think-like-a-monk OpenView Build >> https://podcast.openviewpartners.com/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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109 episodi
Manage episode 296192390 series 1549774
Contenuto fornito da The Growth Hub Podcast and Advance B2B. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Growth Hub Podcast and Advance B2B o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Hilary Kay is CMO at Wibbitz and in this episode we’re talking about how to evolve your marketing strategy from a sales-led enterprise model to a product-led hybrid model. This is a transition Wibbitz went through about 1.5 years ago and it’s something many SaaS companies are looking at today. In this episode, Hilary covers: - Why Wibbitz made the change - What some of the signs and indicators are that you should make this transition - The impact it has on understanding your target audience, customer lifecycle, and marketing tactics/channels you use - How it influences sales & marketing alignment, product & marketing alignment, and the marketing team’s structure - The things that shouldn't change when making this transition Links Wibbitz >> https://www.wibbitz.com/ Think Like A Monk by Jay Shetty >> https://www.goodreads.com/book/show/51942513-think-like-a-monk OpenView Build >> https://podcast.openviewpartners.com/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
…
continue reading
109 episodi
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