It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Contenuto fornito da The Growth Hub Podcast and Advance B2B. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Growth Hub Podcast and Advance B2B o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Rudan Zhang - VP of Marketing at Clubhouse.io - How To Position Your SaaS For A Niche Audience
Manage episode 294965257 series 1549774
Contenuto fornito da The Growth Hub Podcast and Advance B2B. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Growth Hub Podcast and Advance B2B o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Rudan Zhang is VP of Marketing at Clubhouse.io and in this episode we’re talking about how Clubhouse positioned themselves to focus on a niche segment. Clubhouse is a project management platform for modern software teams, but with so many project management tools on the market, Rudan discusses why Clubhouse decided to intentionally focus on a niche audience segment and how they did it. We cover: - The process Clubhouse used to find their points of differentiation for each of their ICPs - How they compete with well-known horizontal products - How to market to technical audiences - The marketing channels they use to reach their niche audience - How their marketing team is structured - The KPIs they use to measure success Links Clubhouse >> https://clubhouse.io/ Product-Led SEO by Eli Schwartz >> https://www.goodreads.com/book/show/57659600-product-led-seo --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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continue reading
109 episodi
Manage episode 294965257 series 1549774
Contenuto fornito da The Growth Hub Podcast and Advance B2B. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Growth Hub Podcast and Advance B2B o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Rudan Zhang is VP of Marketing at Clubhouse.io and in this episode we’re talking about how Clubhouse positioned themselves to focus on a niche segment. Clubhouse is a project management platform for modern software teams, but with so many project management tools on the market, Rudan discusses why Clubhouse decided to intentionally focus on a niche audience segment and how they did it. We cover: - The process Clubhouse used to find their points of differentiation for each of their ICPs - How they compete with well-known horizontal products - How to market to technical audiences - The marketing channels they use to reach their niche audience - How their marketing team is structured - The KPIs they use to measure success Links Clubhouse >> https://clubhouse.io/ Product-Led SEO by Eli Schwartz >> https://www.goodreads.com/book/show/57659600-product-led-seo --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
…
continue reading
109 episodi
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