Rebranding: Is It Worth the Investment? with Michael La Ronn - #204

The Indy Author Podcast

Matty Dalrymple talks with Michael La Ronn about REBRANDING: IS IT WORTH THE INVESTMENT? We talk about Michael's rebranding of his non-fiction book series, the importance of accommodating evolving tropes, how rebranding is like "a fresh coat of paint" for your books, how Michael determined what the new color scheme for his non-fiction series INDIE AUTHOR CONFIDENTIAL would be, the importance of reassessing pricing across markets, and, maybe most importantly, deciding when to reallocate time from writing to rebranding. You can also hear Michael talk about how his adventurous tendencies played out in a Wisconsin Chinese Cajun restaurant specializing in seafood gumbo.

Show notes at https://bit.ly/TIAP204

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Michael La Ronn is the author of over forty science fiction & fantasy novels and self-help books for writers. He runs the popular YouTube channel Author Level Up and serves on the staff of the Alliance of Independent Authors as a US Ambassador, and he also co-hosts the AskALLi Member Q&A Podcast.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.