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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Covering The Creator Economy w/ Kaya Yurieff (The Information)
Manage episode 343122701 series 3286175
Contenuto fornito da The Influencer Marketing Factory. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Influencer Marketing Factory o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
This week Kaya Yurieff, a Creator Economy Reporter for The Information, joins Alessandro Bogliari, host of the podcast and CEO & Co-Founder of The Influencer Marketing Factory for an episode of The Influence Factor.
The two discuss what it's like to be a creator economy reporter, how to keep up with the ever-evolving industry news, what stands out to a reporter when featuring startups and creators, and so much more!
- The Information’s Creator Economy Newsletter: https://www.theinformation.com/newsletters/creator-economy?rc=rtpyqg
- Kaya's Twitter: https://twitter.com/kyurieff
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3csN98L
🎧 Listen on:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
- Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw
Show Notes:
(1:08) - Kaya’s career background
(2:27) - Creator coverage topics
(3:22) - How Kaya prioritizes what news to feature
(5:12) - Morning routine
(7:15) - Do’s and don’ts of outreach pitches
(10:26) - Shift in sharing across social media platforms
(13:47) - Community versus an audience for a creator
(18:38) - Myths revolving around the Creator Economy and Kaya’s role
(21:47) - Initial data on private companies in the Creator Economy
(26:26) - Other resources of interest for Kaya
(28:42) - Untapped markets within the Creator ecosystem
(30:58) - How will platforms tackle burn out
(33:04) - How to get in touch and follow Kaya
70 episodi
