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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Insurance Coverage for Content Creators and Influencers w/ Rafael Broshi
Manage episode 349765551 series 3286175
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Did you know that over 20,000 Instagram accounts are hacked every day?
This and a lot more are covered in this week's episode! Rafael Broshi, CEO at Notch, joins podcast host Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory.
Notch Website: https://get-notch.com/
🔥 Subscribe to our YouTube channel: https://bit.ly/3HzBJNA
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3FpZNQB
Show Notes:
(1:45) - Rafael's career background
(3:40) - Building a protection suite for digital assets
(5:41) - Approach and challenges in insurance products
(9:45) - Collection of data prior to launch of product
(15:00) - Funding opportunities with content creators versus a traditional VC
(20:33) - Business model of covering a social media account hacks
(23:53) - Hacked account statistics
(28:35) - Competitive edge for Notch
(31:12) - Predictions for Notch and the industry as a whole over the next decade
(34:20) - Q&A
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