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Contenuto fornito da Scott Kerr. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Scott Kerr o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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S12 E04: Sabine Brunner, President of MCM Worldwide

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Manage episode 429127696 series 2663828
Contenuto fornito da Scott Kerr. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Scott Kerr o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Scott Kerr speaks with Sabine Brunner, president of MCM Worldwide, the legendary German luxury lifestyle goods and fashion house founded in 1976 and known for its high-quality leather goods and instantly recognized monogram — the Cognac Visetos. Brunner, who joined MCM in 2023, discusses injecting new energy into the brand with a fresh design team, major marketing push, and buzzy campaigns starring A-list celebrities like Cindy Crawford and Cara Delevingne. She also talks about why MCM targets 'rule-breaking mavericks', how the Visetos monogram stays relevant with each collection, investing heavily in its digital capabilities and next-generation metaverse platform, debuting at Milan Design Week, and how MCM is positioning the brand in the turbulent luxury market. Plus: What will make MCM stick with consumers in a culture flooded with brands?

Featuring: Sabine Brunner, President of MCM Worldwide (mcmworldwide.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected:
Email: [email protected]

Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!

  continue reading

151 episodi

Artwork
iconCondividi
 
Manage episode 429127696 series 2663828
Contenuto fornito da Scott Kerr. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Scott Kerr o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Scott Kerr speaks with Sabine Brunner, president of MCM Worldwide, the legendary German luxury lifestyle goods and fashion house founded in 1976 and known for its high-quality leather goods and instantly recognized monogram — the Cognac Visetos. Brunner, who joined MCM in 2023, discusses injecting new energy into the brand with a fresh design team, major marketing push, and buzzy campaigns starring A-list celebrities like Cindy Crawford and Cara Delevingne. She also talks about why MCM targets 'rule-breaking mavericks', how the Visetos monogram stays relevant with each collection, investing heavily in its digital capabilities and next-generation metaverse platform, debuting at Milan Design Week, and how MCM is positioning the brand in the turbulent luxury market. Plus: What will make MCM stick with consumers in a culture flooded with brands?

Featuring: Sabine Brunner, President of MCM Worldwide (mcmworldwide.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected:
Email: [email protected]

Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!

  continue reading

151 episodi

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