Generative AI Disruption - Eps. 1: Jessica Hreha from Jasper

The Marketing Careers Podcast

Key takeaways from Jessica Hreha from Jasper.ai:
The Importance of AI Literacy: For marketing teams to effectively leverage generative AI, they must invest in AI literacy. Understanding the technology's potential and limitations ensures its ethical and effective use.

Adoption and Integration Challenges: Successfully integrating generative AI into marketing strategies requires overcoming operational challenges, including workflow integration, team training, and setting clear guidelines for use.

Ethical Considerations and Guidelines: Establishing ethical guidelines for generative AI use is crucial. Marketers must navigate issues related to data privacy, content authenticity, and brand integrity while exploring AI's potential.

Connect with Jessica Hreaha:
https://www.linkedin.com/in/jessicahreha/
Marketing AI resources to check out:
jasper.ai/ethics
marketingaiinstitute.com
character.ai
pi.ai
For more support on navigating the disruption of Generative AI:
Go to: themarketinghelp.co/genai to access:

• A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
• Your Gen A.I. Transformation checklist
• Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team?
Let us help!
Just email me directly -> erik (at) themarketinghelp (dot) co
or
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

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