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Liz Davis on Why Brand Management Roles Need Failure
Manage episode 331714818 series 3079989
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Our episode guest Liz Davis - Former brand manager at P&G, and current CMO at Shimmy - shares her insights on how to maximize your marketing career in brand management, consulting and startup marketing roles.
Liz shares her marketing career tips and advice on ..
- Knowing when it is time to leave your marketing job
- How brand management is integrated with marketing
- What skills are required to be a successful marketing consultant
- Why the 'customer is boss' and how most brands miss that truth
Connect with Liz Davis:
via Linkedin: linkedin.com/in/lizmdavis/ -- (mention The Marketing Careers podcast!)
Liz (at) getshimmy (dot) com
Marketing Career Resources from the episode:
Playing to Win - How Strategy Really Works: A.J. Lafley
How Brands Grow: Byron Sharp
Other Marketing Career Resources:
Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):
- themarketinghelp.co/plus
“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing
Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup
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