16: Marketing Tactics to Watch Out for This Holiday Season

The Miko Love Podcast

In this episode of the Miko Love Podcast, host Kumiko Love discusses the psychological tactics used by retailers during the holiday season that often lead consumers to overspend.
She explores various marketing strategies such as scarcity, social proof, emotional marketing, and the influence of technology on consumer behavior.
Kumiko also provides practical strategies for listeners to maintain a strict holiday budget and make intentional purchasing decisions, emphasizing the importance of experiences over material gifts.
KEY TAKEAWAYS

• The holiday season is filled with marketing tactics that can lead to overspending.
• Understanding consumer psychology can help you make informed decisions.
• Scarcity and urgency are powerful motivators in retail marketing.
• Emotional marketing plays a significant role in holiday spending.
• Awareness of your emotions is crucial to resisting unnecessary purchases.
• Retailers use anchoring to skew your perception of value.
• Door buster deals are designed to lure you into stores for bigger purchases.
• Countdown timers create a false sense of urgency to buy.
• Buy more, save more promotions often lead to unnecessary spending.
• Setting a strict holiday budget can help you avoid impulse purchases.

EPISODE CHAPTERS
>> 00:00 Navigating Holiday Spending: An Introduction
>> 04:37 Understanding Marketing Tactics: The Psychology Behind Spending
>> 09:04 Sneaky Sales Strategies: How Companies Manipulate Prices
>> 14:12 The Role of Technology: Targeted Ads and Influencer Marketing
>> 18:31 Staying Disciplined: Strategies for Smart Holiday Spending

About Kumiko:
Kumiko Love is the creator of The Budget Mom, LLC, a national bestselling author of the book "My Money My Way," and an Accredited Financial Counselor.
She is a dedicated mom of two boys, a passionate sourdough baker, and the proud owner of Pine Manor Naturals.
With over 2 million followers across social media, Kumiko's expertise and approachable style have been featured in major media outlets such as Forbes, The New York Times, and Good Morning America.
As the host of The Miko Love Podcast, Kumiko dives into the exploration of her own passions and a range of captivating topics, offering fresh perspectives and engaging discussions about life. She inspires millions to take control of their financial lives while embracing passionate living and life fulfillment.

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Contact The Miko Love Podcast

• Follow me on Instagram @mikolovepodcast
• Email me at [email protected]

Thanks for listening & keep feeding your curiosity!