Unlocking Google Business Profile Secrets with Brad Wetherall - ex Director of GBP Support

The Near Memo

Player FM - Internet Radio Done Right

เพิ่มแล้วเมื่อ twoปีที่ผ่านมา

Contenuto fornito da Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Mind The Business: Small Business Success Stories

1
Pushing Past Stagnation & Business Plateaus 30:21

9 giorni fa30:21

Riproduci in seguito

Liste

Like aggiunto

30:21

Hitting plateaus is a common milestone in business, but there’s a difference between stability and a rut. In the last installment of this season, we’ll dive into the ways small business owners push beyond plateaus and find new ways to achieve revenue growth. Jannese and Austin wrap up their time in Nashville, Tennessee with a wonderful visit to N.B. Goods to speak with owner Camille Alston . Camille details the times where she hit a wall with profits, the strategies she implemented to increase revenue, what worked, what didn’t, and the important lessons she learned in the process. You won’t want to miss this informative final chapter! Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

circa un anno fa 1:04:53

MP3•Pagina principale dell'episodio

Send us a text

The Near Media team + several Google Product Experts and Brad Wetherall discuss various aspects of Google Business Profiles, including internal mobility at Google, the challenges of maintaining institutional knowledge, and the complexities of review management. They delve into the recent discrepancies in review counts, the importance of communication from Google, and the impact of trust scores on local guides. The discussion also covers creative strategies for enhancing review authenticity, the challenges of video verification, and the implications of operating hours on business rankings. Additionally, they explore the quality of support across different regions and the potential for paid support options, as well as the influence of AI on local listings.

00:00 Introduction to Brad Wetherall and His Background

04:04 Google Personnel Policies Leading to a Loss of Google Local Institutional Knowledge

17:57 Communication Challenges During Review Issues

23:41 Trust Scores and Local Guides' Impact on Reviews

28:46 Identifying and Reporting Spam Listings

32:58 Engagement and Business Verification Challenges

36:44 Improving Video Verification Processes

41:17 Handling Duplicate Listings

44:07 Managing Business Hours Effectively

47:30 Differences in Support Quality between Countries

48:59 Exploring Paid GBP Support Options

53:27 Understanding Google’s Data Sources

56:34 The Impact of AI on Local Listings

57:19 Trust Score and User Management

takeaways

Google encourages internal mobility to retain talent which might cause a loss of Local institutional knowledge.
Documentation is extensive but not always utilized effectively.
Algorithm adjustments can lead to review discrepancies.
Proactive communication from Google is often lacking.
Trust scores influence the acceptance of edits.
Creative strategies can enhance review authenticity.
Multiple signals are considered when identifying spam listings.
Engagement signals impact visibility in search results.
Maintaining a corporate email domain is beneficial for trust.
AI-generated content is monitored and regulated by Google.

Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

209 episodi

#Entrepreneur #Business #News #Marketing #Tech News #Greg Sterling, Mike Blumenthal & David Mihm #David Mihm #Greg Sterling #Mike Blumenthal #Google #Apple #Meta #Amazon #Entrepreneurship #SEO

Unlocking Google Business Profile Secrets with Brad Wetherall - ex Director of GBP Support

The Near Memo

published circa un anno fa

MP3•Pagina principale dell'episodio

Send us a text

00:00 Introduction to Brad Wetherall and His Background

04:04 Google Personnel Policies Leading to a Loss of Google Local Institutional Knowledge

17:57 Communication Challenges During Review Issues

23:41 Trust Scores and Local Guides' Impact on Reviews

28:46 Identifying and Reporting Spam Listings

32:58 Engagement and Business Verification Challenges

36:44 Improving Video Verification Processes

41:17 Handling Duplicate Listings

44:07 Managing Business Hours Effectively

47:30 Differences in Support Quality between Countries

48:59 Exploring Paid GBP Support Options

53:27 Understanding Google’s Data Sources

56:34 The Impact of AI on Local Listings

57:19 Trust Score and User Management

takeaways

Google encourages internal mobility to retain talent which might cause a loss of Local institutional knowledge.
Documentation is extensive but not always utilized effectively.
Algorithm adjustments can lead to review discrepancies.
Proactive communication from Google is often lacking.
Trust scores influence the acceptance of edits.
Creative strategies can enhance review authenticity.
Multiple signals are considered when identifying spam listings.
Engagement signals impact visibility in search results.
Maintaining a corporate email domain is beneficial for trust.
AI-generated content is monitored and regulated by Google.

Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

209 episodi

#Entrepreneur #Business #News #Marketing #Tech News #Greg Sterling, Mike Blumenthal & David Mihm #David Mihm #Greg Sterling #Mike Blumenthal #Google #Apple #Meta #Amazon #Entrepreneurship #SEO

All episodes

31 weeks fa38:06

Riproduci in seguito

Liste

Like aggiunto

38:06

Send us a text Google Testing Review Badge of Shame & More in UK for Review Abuses: Google has rolled out a new review “badge of shame” and a new help document titled "Business Profile Restrictions for Policy Violations," introducing stricter actions for businesses engaging in deceptive review practices. Currently being tested in the UK, the policy includes a tiered system of penalties, such as preventing new reviews, unpublishing existing ones, and displaying a "badge of shame" for businesses caught with fraudulent reviews. This marks a shift in Google’s approach, as they historically removed fake reviews without directly accusing businesses of wrongdoing. The penalties, though designed to improve review integrity, raise concerns about fairness, particularly for businesses that may be falsely flagged. Google has implemented an appeals process, offering business owners a chance to contest these restrictions. However, with previous experiences showing delays in review processes, some wonder how effective the system will be. This effort aligns with broader global regulatory pressures, such as the UK's push against fake reviews and potential influences from European legislation like the Digital Services Act (DSA). Google’s Antitrust Travails: What’s at Stake in the Latest Legal Battle? Google is currently facing its second antitrust trial, focusing on its ad-tech dominance. The trial, now in its second week, follows an earlier case where Google was found to be an illegal monopoly in search and text ads. This new case explores the workings of Google's ad exchange and network, with internal documents revealing questionable practices like taking premium cuts from advertisers. Central to the case is how the market is defined—if Google can argue for a broad market with competitors like Amazon and Facebook, it could escape further liability. However, if the market is viewed more narrowly, Google may face more significant consequences, including potential divestitures of its ad business. Beyond legal outcomes, this case, coupled with Google’s aggressive internal strategies, is tarnishing the company’s public image. Wall Street has already priced in potential legal losses, showing expectations of a major financial impact from a loss. Additionally, these trials may open the door to more lawsuits, including cases like Yelp's, which could bring greater visibility into Google's local search dominance. Digital Agencies Highlight Disconnect in Local Marketing Priorities: In a recent survey of nearly 300 digital agencies, a mismatch emerged between the services offered and what agencies perceive as client demand. Agencies commonly offer web design, social media marketing, and SEO, but client demand also includes email marketing and brand marketing—services not prioritized by many agencies. This gap raises questions about how well agencies understand their clients' evolving needs, particularly in small business marketing. Small businesses also show a surprising lack of attention to crucial tools like Google Business Profiles (GBP) and review management. Despite the importance of local search and reputation management, only a quarter of businesses actively manage their profiles, a disconnect made more mysterious given that business owners frequently use Google for their own research. The data suggests a broader education gap around how these digital tools influence visibility and growth, with many small businesses over-relying on social media while underestimating the value of search and reputation management. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it mat Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/…

Benvenuto su Player FM!

Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.