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Jacob Cooke, CEO @ WPIC Marketing + Technologies | The 2024 Outlook for PDD, Douyin, Alibaba, & The Chinese Consumer

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Manage episode 394484721 series 2638833
Contenuto fornito da Todd Embley and WPIC Marketing + Technologies. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Todd Embley and WPIC Marketing + Technologies o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

We dive into the evolving e-commerce and consumer trends in China for 2024, starting with analyzing the performance and tactics of leading e-commerce giants like Douyin, Pinduoduo, Taobao, and Tmall. What drove ByteDance's revenue growth of 30% to $110 billion? How is Pinduoduo's western-facing discount platform Temu adding to its incredible growth, if at all? And where does all of this leave Alibaba, the darling of e-commerce in China for over a decade?

Our discussion also touches on the influence of changing consumption patterns and consumer confidence on the market dynamics. This episode offers a comprehensive overview of China's digital commerce landscape. Enjoy!

Topics Discussed and Key Points:

  • Overview of China's e-commerce landscape
  • Major e-commerce platforms in China
  • The rise of video in e-commerce
  • Social shopping and group buying trends
  • Established marketplaces and their innovations
  • Changing consumption norms in China
  • Consumer confidence factors
  • Predictions for the future of e-commerce in China
  continue reading

214 episodi

Artwork
iconCondividi
 
Manage episode 394484721 series 2638833
Contenuto fornito da Todd Embley and WPIC Marketing + Technologies. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Todd Embley and WPIC Marketing + Technologies o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

We dive into the evolving e-commerce and consumer trends in China for 2024, starting with analyzing the performance and tactics of leading e-commerce giants like Douyin, Pinduoduo, Taobao, and Tmall. What drove ByteDance's revenue growth of 30% to $110 billion? How is Pinduoduo's western-facing discount platform Temu adding to its incredible growth, if at all? And where does all of this leave Alibaba, the darling of e-commerce in China for over a decade?

Our discussion also touches on the influence of changing consumption patterns and consumer confidence on the market dynamics. This episode offers a comprehensive overview of China's digital commerce landscape. Enjoy!

Topics Discussed and Key Points:

  • Overview of China's e-commerce landscape
  • Major e-commerce platforms in China
  • The rise of video in e-commerce
  • Social shopping and group buying trends
  • Established marketplaces and their innovations
  • Changing consumption norms in China
  • Consumer confidence factors
  • Predictions for the future of e-commerce in China
  continue reading

214 episodi

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