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Episode 15: Why Consultancies Need to Get Creative (With Danny Fontaine, IBM)
Manage episode 274542626 series 2603512
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Many consultancies tend to overlook the need for creative input on projects. Danny Fontaine, Creative Director at IBM, likes to take a slightly different approach. He explains how storytelling can add a punch to your pitch, the challenges of translating physical experiences into digital, and how taking a creative approach is always critical.
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