Surviving and Thriving: A Look at Pilates Can's Journey Through the Pandemic

The Pilates Business Podcast

In this first episode of The Pilates Business Podcast reboot, co-owners David and Claire Gunther of Pilates Can candidly discuss their COVID-19 challenges, from abrupt lockdowns to the shift to online teaching. Despite the difficult times, Pilates Can managed to keep their passion alive, adapt to new norms, and continue delivering their services.
They share strategies for survival, including price adjustments and studio restructuring, while maintaining client and staff engagement. The duo addresses the impact of the rise in reformer Pilates places, causing market confusion.
Tune in for valuable insights and a teaser of upcoming episodes covering diverse topics in clinical Pilates business, which include tips on effective lead generation, customer avatars, and in-depth interviews with Pilates clients and instructors.
Tweetables
“2023 has been that gradual rebuilding. Getting back, financially, the ‘lost years’, and moving forward so we have a strong base, and continue. We feel we've got a lot more to offer, so we really want to keep the business going.”
Claire Gunther – Head Instructor/Co-owner Pilates Can
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Capitoli

1. Introduction to Pilates Can Studios (00:00:00)

2. Impact of COVID-19 on Pilates Can (00:00:21)

3. Surviving and Thriving Amidst Challenges (00:00:51)

4. Interview with Claire Gunther, Chief Instructor of Pilates Can (00:01:10)

5. Recalling the Initial Shutdown in 2020 (00:01:53)

6. Transition to Online Pilates Sessions (00:02:42)

7. Adapting to New Health Protocols (00:03:27)

8. Return to the Studio and Challenges of 2021 (00:04:49)

9. Financial Struggles and Government Support (00:09:42)

10. Selling a Studio and Consolidating Operations (00:11:54)

11. Price Increase and Financial Planning (00:20:44)

12. Navigating Market Confusion with Reformer Pilates (00:22:32)

13. Looking Forward: Future Plans and Upcoming Podcast Topics (00:24:08)