Building customer-centric products with behavioural science - Liz Immer (Head of Product)

The Product Experience

Liz Immer, brilliant Head of Product at Frontiers, brings a wealth of knowledge from the realm of behavioral science to the Product Experience podcast. Join us as Liz unravels the intricate connection between human behavior, product design, and team environments, offering a rare peek into the craft of creating products that don't just solve problems but align with the nuanced ways people think and act.
Featured Links: Follow Liz on LinkedIn | Frontiers | Behavioural Economics: 'A 'Fresh' Start for Collections at Swisscom' feature

Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.

Capitoli

1. Designing Better Products With Behavioral Science (00:00:00)

2. Improving Bill Payment Behavior for Swisscom (00:07:57)

3. Behavioral Science and Customer Behavior (00:20:17)

4. Behavioral Problems and Influencing Target Behavior (00:29:28)

5. Introduction to "The Product Experience" Podcast (00:44:01)