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Contenuto fornito da The Radio Academy Podcast and The Radio Academy. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Radio Academy Podcast and The Radio Academy o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Branded Podcasts with Fresh Air Production

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Manage episode 383886210 series 3314334
Contenuto fornito da The Radio Academy Podcast and The Radio Academy. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Radio Academy Podcast and The Radio Academy o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode of the Radio Academy podcast, join host Hayley Hayes as she delves into the dynamic world of branded content and its intersection with the booming podcast industry. Featuring exclusive insights from industry experts Michaela Hallam and Neil Cowling of Fresh Air Production, this episode explores the art of balancing creativity with strategic marketing objectives in the realm of branded podcasts. Discover the secrets behind Fresh Air Production's transition from national radio shows to pioneering brand-funded podcasts and learn why companies are increasingly turning to podcasts as a powerful tool for authentic audience engagement. From creative challenges to measuring impact and envisioning the future of branded podcasts, this conversation offers a captivating glimpse into the innovative landscape of audio storytelling and its compelling influence on modern marketing strategies. Tune in for a thought-provoking discussion that sheds light on the limitless potential of podcasting in the realm of brand communication.
freshairproduction.co.uk
  continue reading

122 episodi

Artwork
iconCondividi
 
Manage episode 383886210 series 3314334
Contenuto fornito da The Radio Academy Podcast and The Radio Academy. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Radio Academy Podcast and The Radio Academy o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode of the Radio Academy podcast, join host Hayley Hayes as she delves into the dynamic world of branded content and its intersection with the booming podcast industry. Featuring exclusive insights from industry experts Michaela Hallam and Neil Cowling of Fresh Air Production, this episode explores the art of balancing creativity with strategic marketing objectives in the realm of branded podcasts. Discover the secrets behind Fresh Air Production's transition from national radio shows to pioneering brand-funded podcasts and learn why companies are increasingly turning to podcasts as a powerful tool for authentic audience engagement. From creative challenges to measuring impact and envisioning the future of branded podcasts, this conversation offers a captivating glimpse into the innovative landscape of audio storytelling and its compelling influence on modern marketing strategies. Tune in for a thought-provoking discussion that sheds light on the limitless potential of podcasting in the realm of brand communication.
freshairproduction.co.uk
  continue reading

122 episodi

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