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What the eff are entities in SEO? with Nik Ranger (NEWBIE)

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Manage episode 365356072 series 2391659
Contenuto fornito da Kate Toon and Kate Toon SEO Educator. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Kate Toon and Kate Toon SEO Educator o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Understanding how Google classifies context.

The Google beast has come a long way since 10 blue links, doorway pages and exact match domains.

But what’s changed the most is probably how we consider and use keywords.

At beginner level we’re gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improve the search results, it has started to dig deeper, and look at more than just the words on the page - now Google thinks about both context and the relationships between words.

And this, my friends, is what we mean when we talk about entity-based SEO.

Tune in to learn:

Today we’ll cover:

  • What entities are

  • What a knowledge graph is

  • What semantic search is

  • How semantic search helps users find relevant information

  • Keyword research: how relevant it is with entities in the mix

  • Nik’s top 5 tips for content writers with Natural Language Processing in mind

Head to episode notes

Useful resources:

Freebies:

Sign up for the Recipe for SEO Success Course

  continue reading

167 episodi

Artwork
iconCondividi
 
Manage episode 365356072 series 2391659
Contenuto fornito da Kate Toon and Kate Toon SEO Educator. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Kate Toon and Kate Toon SEO Educator o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Understanding how Google classifies context.

The Google beast has come a long way since 10 blue links, doorway pages and exact match domains.

But what’s changed the most is probably how we consider and use keywords.

At beginner level we’re gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improve the search results, it has started to dig deeper, and look at more than just the words on the page - now Google thinks about both context and the relationships between words.

And this, my friends, is what we mean when we talk about entity-based SEO.

Tune in to learn:

Today we’ll cover:

  • What entities are

  • What a knowledge graph is

  • What semantic search is

  • How semantic search helps users find relevant information

  • Keyword research: how relevant it is with entities in the mix

  • Nik’s top 5 tips for content writers with Natural Language Processing in mind

Head to episode notes

Useful resources:

Freebies:

Sign up for the Recipe for SEO Success Course

  continue reading

167 episodi

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