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Marketing and Personal Branding is a Profit Center featuring Ian Dilla and Lad Gutierrez
Manage episode 322601995 series 3294320
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Graphic design and content make up the two major components of business marketing and branding. Part of the different visual branding is a company logo. Logos is a big representation of a business and as such, there has to be a mindful conceptualization when creating one. On the other hand, content marketing has to do a lot with how compelling creative content should be. It is important that what your clients and readers read in your branding and marketing campaign should ultimately reflect your values.
This is a very informative interview of Coach Aiet with the co-founders of Passion Creators, Ian DIlla and Lad Guttierez. Ian is the lead strategist, lead writer, and writing coach, while Lad is the graphic designer and the coach for visual branding.
Highlights of today’s show…
- How Covid change Coach Aiet’s perspective on the digital media platform?
- What made Ian go in the direction of graphic design? (...How do you conceptualize the design of a logo?)
- How can you marry graphical interpretation to writing?
- What is the Passion Creators team's approach to helping clients when it comes to writing?
- How important is the script?
- Who are the personalities that Ian and Lad look up to or follow when it comes to motivation, inspiration or on the creative side?
- Is it a good strategy to leave the reader's imagination open to the ending of your writing?
- The importance of community building especially for creative people.
- Why did Lad venture into podcasting and come up with Creative Incubator?
- What is the difference between a ghostwriter and a copywriter?
Resources:
Book mentioned by Lad Gutierrez - Steal Like an Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon
https://www.fullybookedonline.com/book-steal-like-an-artist-paperback-by-austin-kleon.html
Where to Connect with Ian Dilla and Lad Gutierrez:
Facebook Page - https://www.facebook.com/passionatecreators/
Passion Creators Community -
https://www.facebook.com/groups/passionatecreatorscommunity
PC Masterclass Scholarship Application
Application Period: March 5-11, 2022
Announcement of Scholars: March 12, 6PM.
Apply here: https://bit.ly/pcmc7scholarship
PC Mastercamp 7
April 5,7 & 9
https://www.teampassionates.com/
Where to Connect with Coach Aiet:
Website - https://coachaiet.com.ph/
Facebook - https://www.facebook.com/coachaiet/
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