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Ep 205: Tailoring Communication for Success, with Eric Garcia
Manage episode 404561124 series 2091061
Episode Description
On this episode of the ‘So You're a Vet… Now What?’ podcast, host Dr. Moriah McCauley interviews Eric Garcia, founder of Simply Done Tech Solutions. Eric, a former IT administrator turned digital marketing expert, discusses the importance of understanding the differences between cat and dog pet parents for effective client communication.
Cat owners and dog owners have distinct preferences when it comes to marketing and communication strategies in the veterinary field. In a podcast episode, it was highlighted that cat owners are often introverts who respond well to education, while dog owners tend to prefer promotion-driven claims.
Cat Owners:
- Cat owners are considered thinkers who value education and information.
- Studies have shown that cat owners tend to have a higher level of education compared to dog owners.
- Cat owners respond well to preventive-based claims and marketing, focusing on the importance of preventive care to prevent disease.
- They appreciate detailed information and explanations about recommendations, wanting to understand the "why" and "how" behind the suggestions.
- Sending health questionnaires ahead of visits can help cat owners prepare for appointments and provide detailed information about their cats' health and habits.
- Building rapport with cat owners by asking about their cat's nickname and what their cat means to them can strengthen the veterinarian-client relationship.
Dog Owners:
- Dog owners are more likely to respond to promotion-driven claims in marketing.
- They may be more receptive to superficial communication that focuses on immediate benefits or promotions.
- Dog owners may respond well to quick recommendations and may not require as much detailed education or explanation.
- Promotions and offers may be more appealing to dog owners, emphasizing immediate benefits or discounts.
Understanding these differences in preferences between cat owners and dog owners can help veterinary professionals tailor their communication and marketing strategies to effectively engage and connect with their clients. By recognizing and adapting to these preferences, veterinarians can enhance client communication, build stronger relationships, and ultimately provide better care for their patients.
Eric shares valuable insights on client communication strategies based on marketing research. Whether you're a new grad or a seasoned veterinarian, this episode offers practical tips to enhance your client interactions.
Episode Outline
- [00:01:26] Cat vs. Dog Pet Parents.
- [00:07:09] Cat owners' preventive healthcare perceptions.
- [00:08:16] Cat owners respond well to education.
- [00:14:20] Preventive dental care for pets.
- [00:16:47] Veterinary medicine psychology lesson.
- [00:20:38] Cat owners' deep connection.
- [00:21:47] Lifelong relationships with clients.
Quotes
- 00:03:08 - "And it's pretty much the area that veterinarians are honestly crap at. We can fix animals, but we can't market that."
- 00:16:25-00:16:35 - "Introverted personalities can be extroverted as long as they have time to prepare for encounter."
Episode Links
Eric's website: https://ericgarciafl.com/
Eric's Instagram: https://www.instagram.com/ericgarciafl/
Mentioned in this episode:
So You're a Vet, Now What? - The Course
Are you a new or recent veterinary graduate? If so, Dr. Dave’s course, ‘So You’re a Vet… Now What?’ has been put together specifically for you. The course focuses on non-clinical skills. This is not as dull as it sounds. In fact, almost every career problem that people face is due to not having well-developed, non-clinical skills. These are skills like client communication, so you have great relationships with clients. Emotional intelligence, so you've got great relationships with your teammates. Effective negotiation skills, so you can get paid what you are worth. Management of imposter syndrome, so you can have confidence in your abilities. And, how to build formidable resilience, so you can handle everything that comes your way. These are not just skills. They are prerequisites vital for success and financial and emotional wellbeing. This course serves as an essential stepping stone to your success. Dr. Dave will be your mentor as you go through 12-modules, helping you transition from being a student to a fully rounded veterinary professional. Visit www.drdavenicol.com/syav-class to learn more.
201 episodi
Manage episode 404561124 series 2091061
Episode Description
On this episode of the ‘So You're a Vet… Now What?’ podcast, host Dr. Moriah McCauley interviews Eric Garcia, founder of Simply Done Tech Solutions. Eric, a former IT administrator turned digital marketing expert, discusses the importance of understanding the differences between cat and dog pet parents for effective client communication.
Cat owners and dog owners have distinct preferences when it comes to marketing and communication strategies in the veterinary field. In a podcast episode, it was highlighted that cat owners are often introverts who respond well to education, while dog owners tend to prefer promotion-driven claims.
Cat Owners:
- Cat owners are considered thinkers who value education and information.
- Studies have shown that cat owners tend to have a higher level of education compared to dog owners.
- Cat owners respond well to preventive-based claims and marketing, focusing on the importance of preventive care to prevent disease.
- They appreciate detailed information and explanations about recommendations, wanting to understand the "why" and "how" behind the suggestions.
- Sending health questionnaires ahead of visits can help cat owners prepare for appointments and provide detailed information about their cats' health and habits.
- Building rapport with cat owners by asking about their cat's nickname and what their cat means to them can strengthen the veterinarian-client relationship.
Dog Owners:
- Dog owners are more likely to respond to promotion-driven claims in marketing.
- They may be more receptive to superficial communication that focuses on immediate benefits or promotions.
- Dog owners may respond well to quick recommendations and may not require as much detailed education or explanation.
- Promotions and offers may be more appealing to dog owners, emphasizing immediate benefits or discounts.
Understanding these differences in preferences between cat owners and dog owners can help veterinary professionals tailor their communication and marketing strategies to effectively engage and connect with their clients. By recognizing and adapting to these preferences, veterinarians can enhance client communication, build stronger relationships, and ultimately provide better care for their patients.
Eric shares valuable insights on client communication strategies based on marketing research. Whether you're a new grad or a seasoned veterinarian, this episode offers practical tips to enhance your client interactions.
Episode Outline
- [00:01:26] Cat vs. Dog Pet Parents.
- [00:07:09] Cat owners' preventive healthcare perceptions.
- [00:08:16] Cat owners respond well to education.
- [00:14:20] Preventive dental care for pets.
- [00:16:47] Veterinary medicine psychology lesson.
- [00:20:38] Cat owners' deep connection.
- [00:21:47] Lifelong relationships with clients.
Quotes
- 00:03:08 - "And it's pretty much the area that veterinarians are honestly crap at. We can fix animals, but we can't market that."
- 00:16:25-00:16:35 - "Introverted personalities can be extroverted as long as they have time to prepare for encounter."
Episode Links
Eric's website: https://ericgarciafl.com/
Eric's Instagram: https://www.instagram.com/ericgarciafl/
Mentioned in this episode:
So You're a Vet, Now What? - The Course
Are you a new or recent veterinary graduate? If so, Dr. Dave’s course, ‘So You’re a Vet… Now What?’ has been put together specifically for you. The course focuses on non-clinical skills. This is not as dull as it sounds. In fact, almost every career problem that people face is due to not having well-developed, non-clinical skills. These are skills like client communication, so you have great relationships with clients. Emotional intelligence, so you've got great relationships with your teammates. Effective negotiation skills, so you can get paid what you are worth. Management of imposter syndrome, so you can have confidence in your abilities. And, how to build formidable resilience, so you can handle everything that comes your way. These are not just skills. They are prerequisites vital for success and financial and emotional wellbeing. This course serves as an essential stepping stone to your success. Dr. Dave will be your mentor as you go through 12-modules, helping you transition from being a student to a fully rounded veterinary professional. Visit www.drdavenicol.com/syav-class to learn more.
201 episodi
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