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Measuring PR Results in the 21st Century
Manage episode 408878708 series 2353932
Measuring the results of your PR efforts is far more challenging than linking to the likes and clicks you get on your social media accounts. Gini discusses measuring PR success with outcomes vs. outputs, using AI effectively in a PR campaign, and the future of PR measurement.
296 episodi
Manage episode 408878708 series 2353932
Measuring the results of your PR efforts is far more challenging than linking to the likes and clicks you get on your social media accounts. Gini discusses measuring PR success with outcomes vs. outputs, using AI effectively in a PR campaign, and the future of PR measurement.
296 episodi
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