56 Write Your Book First! (feat. Isse Muratspahić)

The Story Selling Podcast

Publishing a book is the most effective way to position yourself as the go-to expert in your niche. What's more, writing the book that only you can write is also a journey of discovery! (Sometimes called 'type 3 fun'...)

In writing your book you get to step back and discover who you really are. On this episode I interview Isse Muratspahić, a book coach with a unique perspective on the writing process. Listen in now as we discuss:

• How to build a brand aligned with your heart and voice
• Why ‘inner work’ often has to precede the ‘outer work’ of writing a book or building a brand
• When to write your book before getting into business - how writing your book can save you years of confusion!
• How to write with both your own interests AND your ideal prospect in mind
• How long it should take to write your book
• How many pages to aim for
• Why you can trust your inner voice
• Why self publishing is often the best option for business owners
• How to use your book as a marketing plan for leveraging your other content
• Where your book should sit in your marketing systems
• How a book can help reduce your reliance on sales

Links mentioned:

• Isse's LinkedIn
• callingtomillions.com (Isse's website and book)