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79 The Results-Led Template
Manage episode 424695591 series 2931781
In this series we're exploring several templates from my LinkedIn Conversation Ad Template Pack. If you have several 'signature success stories', then the results-led template may be an effective way to capture the attention of your ideal client.
The results-led approach is perhaps the most direct 'hook' you can use in your conversation ad. In effect you are saying, "for a client just like you, facing the same problem you face, we delivered X result. Here's how we did it..."
There is some nuance to adopting a results-led approach. On this episode I discuss:
- Why specificity (and believability) matters
- Why you MUST have a mechanism in the middle paragraph of your ad
- How to evoke and maintain curiosity with your message
82 episodi
Manage episode 424695591 series 2931781
In this series we're exploring several templates from my LinkedIn Conversation Ad Template Pack. If you have several 'signature success stories', then the results-led template may be an effective way to capture the attention of your ideal client.
The results-led approach is perhaps the most direct 'hook' you can use in your conversation ad. In effect you are saying, "for a client just like you, facing the same problem you face, we delivered X result. Here's how we did it..."
There is some nuance to adopting a results-led approach. On this episode I discuss:
- Why specificity (and believability) matters
- Why you MUST have a mechanism in the middle paragraph of your ad
- How to evoke and maintain curiosity with your message
82 episodi
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