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How McLaren Racing is engaging with virtual racing with Lindsey Eckhouse | S5 E11
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Joining us for this episode of the Traxion.GG Podcast is Lindsey Eckhouse, Director of Licensing, Ecommerce and Esports at McLaren Racing.
Responsible for both the real-world racing team's appearance within video games and its virtual competition outlets, in this instance the McLaren Shadow team and the Logitech G Challenge competition.
Lindsey explains how the company picks and chooses the right virtual implementations that engage and also represent McLaren's values. So that means F1 Esports, of course, but also Rocket League and even creating competitions for fans to take part in.
Don’t forget you can email podcast@traxion.gg if you have any questions about sim racing cockpits you’d like us to answer.
If you’d like to hear more episodes like this one, please follow, like and subscribe on your podcast app of choice. If you enjoyed this episode, please leave a comment on the Traxion.GG website or a review. Your feedback is invaluable and helps us to create more episodes in the future.
Find out more about McLaren Shadow: https://www.mclaren.com/racing/esports/
Follow McLaren Shadow: https://twitter.com/McLarenShadow
Logitech G Challenge: https://traxion.gg/logitech-mclaren-g-challenge-returns-in-2022-on-assetto-corsa-competizione/
Follow Traxion.GG
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89 episodi
How McLaren Racing is engaging with virtual racing with Lindsey Eckhouse | S5 E11
The Traxion Podcast - Racing video games, esports and sim racing
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on May 19, 2024 08:35 ()
What now? This series will be checked again in the next hour. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 346468825 series 2871858
Joining us for this episode of the Traxion.GG Podcast is Lindsey Eckhouse, Director of Licensing, Ecommerce and Esports at McLaren Racing.
Responsible for both the real-world racing team's appearance within video games and its virtual competition outlets, in this instance the McLaren Shadow team and the Logitech G Challenge competition.
Lindsey explains how the company picks and chooses the right virtual implementations that engage and also represent McLaren's values. So that means F1 Esports, of course, but also Rocket League and even creating competitions for fans to take part in.
Don’t forget you can email podcast@traxion.gg if you have any questions about sim racing cockpits you’d like us to answer.
If you’d like to hear more episodes like this one, please follow, like and subscribe on your podcast app of choice. If you enjoyed this episode, please leave a comment on the Traxion.GG website or a review. Your feedback is invaluable and helps us to create more episodes in the future.
Find out more about McLaren Shadow: https://www.mclaren.com/racing/esports/
Follow McLaren Shadow: https://twitter.com/McLarenShadow
Logitech G Challenge: https://traxion.gg/logitech-mclaren-g-challenge-returns-in-2022-on-assetto-corsa-competizione/
Follow Traxion.GG
https://twitter.com/TraxionGG
https://www.instagram.com/traxiongg/
https://www.twitch.tv/traxiongg
https://www.youtube.com/traxiongg
https://www.facebook.com/TraxionGG/
89 episodi
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