RUNNING A PURPOSE LED BUSINESS

The Wedding Business Podcast

This episode features wedding planner Tutu, the founder and lead planner of Prime Violet Events. In this episode we talk about building and growing a purpose lead business. Tutu shares her insights into her faith and why purpose is so key to running her business.

It’s been enjoyable speaking with Tutu, the Founder and Lead Event Planner of Prime Violet Events that specializes in guiding couples to bring Purpose and Vision to their Big Day in a way that suits them in another enlightening episode of Wedding Business Podcast where she dives deep into the significance of purpose and authenticity in crafting personalized and culturally infused events.

From Tutu’s Nigerian heritage to her personal journey of purpose-driven entrepreneurship, Tutu is committed to infuse every celebration with her Nigerian cultural heritage, instilling core values of respect, fun and creativity and aligning the business with her personal vision of purposeful and authentic event planning. Her expertise and passion are instrumental in crafting unique and memorable experiences that resonate deeply with clients’ desires and stories.

Tutu’s journey is one that encapsulates resilience, vision and a deep commitment to her cultural heritage. It is a testament to the power of authenticity in business and the importance of aligning one’s work with a personal vision that transcends the ordinary, creating not just events, but cherished memories that last a lifetime.

On this episode, we talked about:

• The impact of Tutu’s Nigerian heritage on her approach to event planning, infusing her business with respect, fun and creativity.

• Aligning one’s business with their personal vision and purpose and the role of purpose in creating meaningful client relationships.

• Journey of discovering one’s purpose in both life and business, the significance of aligning actions with core values and the mutual impact between business owners and their clients.

• Challenges and triumphs of running a purpose-led business, including the formation of a team sharing company’s vision and values.

• Concept of authenticity and individuality in business, overcoming the trap of comparison and the transformative power of embracing one’s uniqueness.

Learn more about Tutu and follow her on TikTok at

https://www.tiktok.com/@primevioletevents and on Instagram at https://www.instagram.com/primevioletevents/

Visit her website at https://www.primevioletevents.com/

Learn more about Faye Cornhill & The Wedding Business Club at https://theweddingbusinessclub.com/ and connect with me on Instagram at https://www.instagram.com/fayecornhill/