))
Personalisation Sprint: An insight-packed conversation about the real data you should be paying attention to
Manage episode 488133481 series 3606693
Contenuto fornito da Webtrends Optimize. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Webtrends Optimize o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Welcome to a special edition of the The Big Lift podcast presented by Webtrends Optimize Product Director, Sandeep Shah and featuring our special guests, Steve Moran & Nigel Vaughan from Conversio, a leading B Corp-certified CRO agency dedicated to advancing digital performance through data-driven insights and custom strategies.
We all know personalisation is a cornerstone of any strong CRO strategy but let’s be honest, most brands are only scratching the surface. Sure, welcome messages and product carousels are a good start, but personalisation can (and should!) go so much further.
Done right, it doesn’t just improve conversions. It creates experiences that feel meaningful, relevant, and human. It’s what turns one-time buyers into lifelong fans.
That’s exactly what Webtrends Optimize and Conversio explored together in their latest video podcast. It’s a practical, insight-packed conversation about the real data you should be paying attention to, the experiences your customers actually care about, and how to move beyond the usual tactics into something genuinely powerful.
If you’re ready to rethink what personalisation really means - and how to do it better - this is definitely one for you.
77 episodi
Condividi
