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”Big Vape” with R.J. Cutler

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Manage episode 380313522 series 2978062
Contenuto fornito da michaellouismerrill. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da michaellouismerrill o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Two young, idealistic, talented design students from Stanford set out to create a replacement for smoking tobacco, a vaporizing device that will save millions of lives. Instead, they end up building the perfect addiction machine, and, with their wildly effective marketing campaign, they hook a plethora of non-smokers, including teenagers.

RJ Cutler (“The War Room”, “Billie Eilish: The World’s a Little Blurry”) speaks with Mike about his new 4-part documentary series on Netflix, “Big Vape”. In it, he traces the tragic arc of the vaping company Juul. Cutler’s vision allows him both to understand the humanistic goal of the company’s founders and employees, while showing how the incentives of a venture-backed company ultimately led them astray. And he makes a strong case that the story of Juul, of tech solutions leading to unintended consequences, is the story of our era, one especially relevant in a time when we are seeing what results from the powerfully addictive effects of social media.

Hidden Gem:

Turn Every Page

Follow:

@topdocspod on Instagram and twitter

  continue reading

190 episodi

Artwork
iconCondividi
 
Manage episode 380313522 series 2978062
Contenuto fornito da michaellouismerrill. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da michaellouismerrill o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Two young, idealistic, talented design students from Stanford set out to create a replacement for smoking tobacco, a vaporizing device that will save millions of lives. Instead, they end up building the perfect addiction machine, and, with their wildly effective marketing campaign, they hook a plethora of non-smokers, including teenagers.

RJ Cutler (“The War Room”, “Billie Eilish: The World’s a Little Blurry”) speaks with Mike about his new 4-part documentary series on Netflix, “Big Vape”. In it, he traces the tragic arc of the vaping company Juul. Cutler’s vision allows him both to understand the humanistic goal of the company’s founders and employees, while showing how the incentives of a venture-backed company ultimately led them astray. And he makes a strong case that the story of Juul, of tech solutions leading to unintended consequences, is the story of our era, one especially relevant in a time when we are seeing what results from the powerfully addictive effects of social media.

Hidden Gem:

Turn Every Page

Follow:

@topdocspod on Instagram and twitter

  continue reading

190 episodi

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