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TP393 - What’s the Rep of Online Reputation Management?

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Contenuto fornito da Touch point media. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Touch point media o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode, hosts Chris Boyer and Reed Smith dive into the world of Online Reputation Management (ORM) and its significance for healthcare systems. They explore the essential activities marketing teams must undertake to manage ORM effectively, including monitoring social media, responding to reviews, and engaging with the community. They also discuss the nuanced aspects of ORM, such as sentiment analysis, influencer engagement, and competitor benchmarking. Additionally, the episode covers recent industry updates, including key findings from the 2024 Healthcare Rankings Report by Reputation.com, and offers practical tips on optimizing your approach to healthcare reputation management in 2024. Tune in to learn how to maintain patient trust, enhance your brand image, and drive patient acquisition through strategic ORM practices.

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465 episodi

Artwork
iconCondividi
 
Manage episode 430519323 series 2364130
Contenuto fornito da Touch point media. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Touch point media o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode, hosts Chris Boyer and Reed Smith dive into the world of Online Reputation Management (ORM) and its significance for healthcare systems. They explore the essential activities marketing teams must undertake to manage ORM effectively, including monitoring social media, responding to reviews, and engaging with the community. They also discuss the nuanced aspects of ORM, such as sentiment analysis, influencer engagement, and competitor benchmarking. Additionally, the episode covers recent industry updates, including key findings from the 2024 Healthcare Rankings Report by Reputation.com, and offers practical tips on optimizing your approach to healthcare reputation management in 2024. Tune in to learn how to maintain patient trust, enhance your brand image, and drive patient acquisition through strategic ORM practices.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

465 episodi

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