What Type of Agent Should You Work with in the Twin Cities?

Twin Cities Real Estate Podcast with Mark Callender

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Hey everyone, welcome back to our blog. Today we are going to discuss a few different types of real estate agents that are out there. This way, you can decide for yourself which type of approach fits you and your goals best.

Transactional agents are focused on a single objective: making the sale. Transactional marketing tactics include ads and promotions geared toward an immediate sale. It's great for selling quickly, but the sale is a one-time event. We call these agents one-and-done agents, because they don't take the time to build relationships, but use incentives, discounts, and buzzwords to make as many sales as they can with the least amount of effort.

Relationship agents have broader, longer term goals than transactional agents. Relationship marketing focuses on developing long-lasting relationships with clients to secure sales far into the future. Knowledge and application of this marketing helps achieve customer satisfaction, customer retention, and friendships. For this to be effective, you need to be able to stay in touch with your clients through the entire home buying and selling process. This is the way we do business on our team.

When deciding the type of agent you want selling your home, keep these things in mind. If you have any questions for us, or are looking to buy or sell a home in the Twin Cities, give us a call. We would love to hear from you!