[Email Hack] Using Non-Customer Feedback to Improve Your Conversion Rate

Unbox the Inbox | Email Marketing for Subscription Businesses

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Ever wondered why potential customers abandon their carts? Join me, Gary Redmond, on this episode of Unbox the Inbox to uncover the secrets behind improving your subscription business's website conversion rates using customer feedback.
Discover a brilliant hack: creating a strategic survey for those who didn't complete their purchase. By asking why they didn't sign up and what could have convinced them, you'll gain invaluable insights.
Listen as we explore how BusterBox turned these insights into action by adding a guarantee section to their website, addressing common customer concerns and boosting conversions.
We'll walk you through the practical steps to set up an effective survey using tools like SurveyMonkey and Google Forms, and how to automate the process to gather genuine, open-text responses.
Learn the importance of excluding current customers from this survey to prevent confusion and the benefits of reaching out directly to recent leads for immediate feedback.
Don't miss out on your call to action this week: share this episode with someone who could benefit from these tips and engage with our podcast question in the subscription box group.
Transform your subscription business by making data-driven improvements today!

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Capitoli

1. Improving Website Conversion With Customer Feedback (00:00:00)

2. Enhancing Conversion Rate Through Customer Feedback (00:08:08)