Papier || Start With Paper And Pen

Up With The Lark And

You might be forgiven for thinking that you've downloaded an episode of Elizabeth Day's How to Fail when you hear the story of this episode. I had the honour of interviewing Taymoor Atighetchi, founder of Papier, some weeks ago over Zoom. I'll be honest. I made a huge mistake. I failed to press record. It was a horrifying realisation. By some miracle Taymoor's PR team had recorded the call. However the quality isn't perfect. But the lesson I learnt is. The consequence of my conversation with Taymoor has significantly changed my approach to my own business. But that is for another day. For now, please excuse the technical difficulties and enjoy one of the best conversations that I have had about business. I'm quite sure that you, too, will be changed by it.
In this episode we start with paper and pen. Taymoor is a captivating example of the power of sitting down with a blank page. In a literal sense you might be writing a menu for a party, inviting a loved one to a celebration, saying thank you, scribbling a frantic to do list or journaling and reflecting on your day,. Metaphorically a blank page offers the opportunity of a new way to do business, a new combination of concepts, fresh investment and new markets to explore.
Taymoor knows more about a blank page than most. Papier is, to my mind, that perfect combination of analogue and tech, of tradition and the current moment, of breadth and depth. In this episode we consider the significance of his childhood, what drew him to paper, why Papier, his belief in big vision, in embracing growth and growing state-side.
So grab a pen, get ready to scribble because there are quite a few golden nuggets to be found.