Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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#9 - U3AOS2 - Structures (Divisional, Functional and Matrix)
Manage episode 223271058 series 1097894
Contenuto fornito da Geoff O'Neill. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Geoff O'Neill o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Unit 3 Business Management - Area of Study 2. Exploring the Management Structures in relation to Horizontal Specialisation (Divisional, Functional and Matrix)
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27 episodi
CondividiManage episode 223271058 series 1097894
Contenuto fornito da Geoff O'Neill. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Geoff O'Neill o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Unit 3 Business Management - Area of Study 2. Exploring the Management Structures in relation to Horizontal Specialisation (Divisional, Functional and Matrix)
…
continue reading
27 episodi
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Unit 3 Business Management - Area of Study 3. Operations Management - Ethics and Social Responsibilities.
Unit 3 Business Management - Area of Study 3. Use of Technology. (Operations Management)
Unit 3 Business Management - Area of Study 3. Quality Management. (Operations Management)
Unit 3 Business Management - Area of Study 3. Materials Management.(Operations Management)
Unit 3 Business Management - Area of Study 3. Facilities Design and Layout (Operations Management)
Unit 3 Business Management - Area of Study 3. A look a Business Competitiveness in Operations through Speed, Cost and Quality
Unit 3 Business Management - Area of Study 3. Exploring the Operations System Elements plus a brief look at productivity.
Unit 3 Business Management - Area of Study 3. Introducing the Operations Management Function
Unit 3 Business Management - Area of Study 2. Exploring some of the Management Skills
Unit 3 Business Management - Area of Study 2. Management Styles
Unit 3 Business Management - Area of Study 2. Exploring Policies and Procedures.
Unit 3 Business Management - Area of Study 2. Exploring The Key Management Roles (POLC) - Controlling
Unit 3 Business Management - Area of Study 2. Exploring The Key Management Roles (POLC) - Leading
Unit 3 Business Management - Area of Study 2. Exploring The Key Management Roles (POLC) - Organising.
Unit 3 Business Management - Area of Study 2. Exploring The Key Management Roles (POLC) - Planning Part 2.
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Daily Deals
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