How Autonomy Saved One of Spotify’s Most Loved Features From Being Killed

Virtual Domain-driven design

"I would have killed that if it was just me, 100%,” said Spotify founder and CEO Daniel Ek about Discover Weekly, a feature that would become one of Spotify’s most loved product features, almost a brand in itself.

Designers and senior engineers were equally skeptical, but the team was still able to ship the feature.

In this talk, you’ll learn how Spotify’s organisational culture of Agile management and autonomous teams enables innovation, using the Discover Weekly feature as an example.

The speaker

Joakim Sundén is a founding partner of Better Product Work,

where he helps visionary leaders challenge the conventional way of

building products. From 2011 to 2017, he worked as a Senior Agile Coach

at Spotify, where he was part of a team collaborating with the CTO to

develop the company’s approach to customer-focused product development

at scale. This model would later become world-famous as ‘the Spotify

Model’ of Tribes, Squads, Chapters, and Guilds. He now assists leaders

in transforming and improving their organizations into models where

employees are empowered to create innovative solutions that not only

customers love but also drive business success.