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Contenuto fornito da Emily Binder. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Emily Binder o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Don't Do Marketing, Be Marketable. (Threads dead, baby?)

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Manage episode 375191156 series 2534823
Contenuto fornito da Emily Binder. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Emily Binder o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Watch this episode on YouTube. Topics:

Threads burned bright for two weeks then DAU were down over 80%.

Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird.

Point: All marketing is one of three things:

  1. Branding
  2. PR
  3. Direct response

Everything else is just tactics. This concept from Bob Knorpp is so key.


I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell).

Success has less to do with tactics like social media or advertising; it's about whether you know why your business exists. Call it a north star, a reason for being. The rest will follow.


Book a marketing coaching session: emilybinder.com/call


Links mentioned:

Follow Samantha Russell on LinkedIn

Bob Knorpp's podcast: The Beancast


Mini-pod YouTube playlist: youtube.com/emilybinder


My favorite podcast tools:

ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

740 episodi

Artwork
iconCondividi
 
Manage episode 375191156 series 2534823
Contenuto fornito da Emily Binder. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Emily Binder o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Watch this episode on YouTube. Topics:

Threads burned bright for two weeks then DAU were down over 80%.

Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird.

Point: All marketing is one of three things:

  1. Branding
  2. PR
  3. Direct response

Everything else is just tactics. This concept from Bob Knorpp is so key.


I go over the #1 marketing mistake I see brands make (this is the "marketable" concept via Samantha Russell).

Success has less to do with tactics like social media or advertising; it's about whether you know why your business exists. Call it a north star, a reason for being. The rest will follow.


Book a marketing coaching session: emilybinder.com/call


Links mentioned:

Follow Samantha Russell on LinkedIn

Bob Knorpp's podcast: The Beancast


Mini-pod YouTube playlist: youtube.com/emilybinder


My favorite podcast tools:

ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

740 episodi

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