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Contenuto fornito da Emily Binder. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Emily Binder o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Why Marketing Costs You 3x Too Much (Missing One Thing)

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Manage episode 376534935 series 2534823
Contenuto fornito da Emily Binder. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Emily Binder o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

So many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you can outsource some marketing work. Strategists, freelancers, and marketing tools / SaaS / vendors can be great additions. But who is managing them from a strategic perspective, and does that person really understand the playbook and have the skillset to know if all the resources are delivering value? If not, you're running the field without a workable plan.


Watch this on YouTube: youtube.com/emilybinder


Exclusive offers for Future Proof Festival including brand messaging strategy and podcast production: beetlemoment.com/futureproof


Book a coaching session: emilybinder.com/call


Links mentioned:

"All marketing is one of three things" episode:

"Don't Do Marketing, Be Marketable. (Threads dead, baby?)"

Video here

Play on Spotify


My favorite podcast tools:

ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

737 episodi

Artwork
iconCondividi
 
Manage episode 376534935 series 2534823
Contenuto fornito da Emily Binder. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Emily Binder o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

So many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you can outsource some marketing work. Strategists, freelancers, and marketing tools / SaaS / vendors can be great additions. But who is managing them from a strategic perspective, and does that person really understand the playbook and have the skillset to know if all the resources are delivering value? If not, you're running the field without a workable plan.


Watch this on YouTube: youtube.com/emilybinder


Exclusive offers for Future Proof Festival including brand messaging strategy and podcast production: beetlemoment.com/futureproof


Book a coaching session: emilybinder.com/call


Links mentioned:

"All marketing is one of three things" episode:

"Don't Do Marketing, Be Marketable. (Threads dead, baby?)"

Video here

Play on Spotify


My favorite podcast tools:

ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone


Rate / review / subscribe to this show: emilybinder.com/podcast


Follow & connect:

My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

737 episodi

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