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Why Marketing Costs You 3x Too Much (Missing One Thing)
Manage episode 376534935 series 2534823
So many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you can outsource some marketing work. Strategists, freelancers, and marketing tools / SaaS / vendors can be great additions. But who is managing them from a strategic perspective, and does that person really understand the playbook and have the skillset to know if all the resources are delivering value? If not, you're running the field without a workable plan.
Watch this on YouTube: youtube.com/emilybinder
Exclusive offers for Future Proof Festival including brand messaging strategy and podcast production: beetlemoment.com/futureproof
Book a coaching session: emilybinder.com/call
Links mentioned:
"All marketing is one of three things" episode:
"Don't Do Marketing, Be Marketable. (Threads dead, baby?)"
Play on Spotify
My favorite podcast tools:
- Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
- Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript
- Podcast gear I love: Amazon Idea List
ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone
Rate / review / subscribe to this show: emilybinder.com/podcast
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
737 episodi
Manage episode 376534935 series 2534823
So many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you can outsource some marketing work. Strategists, freelancers, and marketing tools / SaaS / vendors can be great additions. But who is managing them from a strategic perspective, and does that person really understand the playbook and have the skillset to know if all the resources are delivering value? If not, you're running the field without a workable plan.
Watch this on YouTube: youtube.com/emilybinder
Exclusive offers for Future Proof Festival including brand messaging strategy and podcast production: beetlemoment.com/futureproof
Book a coaching session: emilybinder.com/call
Links mentioned:
"All marketing is one of three things" episode:
"Don't Do Marketing, Be Marketable. (Threads dead, baby?)"
Play on Spotify
My favorite podcast tools:
- Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
- Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript
- Podcast gear I love: Amazon Idea List
ThinkersOne Videos! Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote. Menu: emilybinder.com/thinkersone
Rate / review / subscribe to this show: emilybinder.com/podcast
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
737 episodi
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