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Applying behavioural science to business
Manage episode 359107323 series 3010704
Contenuto fornito da Warwick Business School. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Warwick Business School o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Core Insights podcast host Trevor Barnes is joined by award-winning author Nick Chater, Professor of Behavioural Science at Warwick Business School, and Ed Gardiner, Director at Innovation firm Cogco, which uses behavioural science, data science and design to build new products and services.
The pair reveal how research from behavioural science can be applied to many different businesses, from marketing agencies to finance companies. Gardiner and Professor Chater delve into how 'nudges' and robust findings about human behaviour can be used to improve an organisation's performance, from operational efficiency to boosting sales.
Professor Chater is author of The Mind is Flat - The illusion of mental depth and the improvised mind and The Language Game - How improvisation created language and changed the world.
Read more about his research:
Is bias causing business leaders to make mistakes?
Feel the noise: why people are so unpredictable
Why do systems create problems then nudge us to fix them?
Read more about behavioural science and Decision-Making and Analytics.
And listen to our podcast series on Behavioural Science on all major podcast platforms, including Apple and Spotify. Start with the first episode from Professor Chater on Why searching for your true 'self' is pointless.
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