528. How to Foster Trust + Connection with Your Brand (NMS Replay) - Shelley Diamond, UNICEF USA

We Are For Good Podcast - The Podcast for Nonprofits

Meet Shelley. She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity, a deep understanding of its audience and a renewed commitment to the mission🌍 She also shared lessons learned along the journey, key steps her team took to elevate brand relevance and strategies to respond to evolving needs. While you’re here, watch the “I Am” video Shelley mentions to see these concepts in action 🎥 You don’t want to miss this convo.

💡Learn

• Overview of UNICEF USA
• How to Foster Trust and Connection with Your Brand
• Responding to Your Audience
  

Today’s Guest
Shelley Diamond, Chief Marketing Officer, UNICEF USA
For more information + episode details visit: weareforgood.com/episode/528.

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Capitoli

1. Building Trust and Connection With Brand (00:00:00)

2. Building Trust and Unrestricted Giving (00:15:40)

3. Building Eco-Optimism With UNICEF (00:24:01)

4. Measuring Impact and Stories of Generosity (00:33:09)