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Early customer engagement to create winning bids and proposals - Part 1
Manage episode 276915110 series 2820362
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Many organisations seem to think there’s no need to engage with customers prior to putting a successful bid/proposal together. The norm is that those organisations who don’t engage with customers prior to being asked to respond to the RFP/ITT, usually fail and fail badly.
This episode, the first of two parts, deals with some hints and tips to help you get prior customer engagement up and running and how to use that engagement to help you create winning bids and proposals!
Download the full fact sheet for both episodes Part 1 and Part 2 here.
Let me know what other areas you would like me to cover by contacting me at www.willsconsultants.co.uk
Capitoli
1. Introduction (00:00:00)
2. Background to customer engagement (00:03:10)
3. Early engagement has a positive impact of customer engagement (00:04:09)
4. Never rely on the customer knowing who you are (00:08:59)
5. Don't leave engagement until the ITT/RFP arrives! (00:11:30)
6. Plan early and identify someone to take responsibility (00:14:45)
7. Develop a formal process for early customer engagement (00:16:30)
8. Conclusion and look forward (00:23:58)
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