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96: How to Identify People's Points of Resistance with Lisa Cron
Manage episode 295707092 series 1434086
Contenuto fornito da Jason Hartman and Sharon Lechter. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jason Hartman and Sharon Lechter o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Jason Hartman talks with Lisa Cron, author of the new book Story or Die, about how we really make decisions, why humans are so impacted by stories, and how to identify the parts of your story that can impact those you're trying to reach.
Key Takeaways:
[0:55] We are wired for stories. Stories sway us more than facts
[4:04] We like to think that we make decisions logically and objectively, but it's just not true
[8:20] Our brain's great leap forward came when nature realized if we were going to thrive on this planet we needed to work together
[13:31] How to identify your target group's points of resistance
[17:35] Telling a person a truth they don't already believe will just make them angry. You have to guide them to discover the truth themselves
Website:
131 episodi
Condividi
Manage episode 295707092 series 1434086
Contenuto fornito da Jason Hartman and Sharon Lechter. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jason Hartman and Sharon Lechter o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Jason Hartman talks with Lisa Cron, author of the new book Story or Die, about how we really make decisions, why humans are so impacted by stories, and how to identify the parts of your story that can impact those you're trying to reach.
Key Takeaways:
[0:55] We are wired for stories. Stories sway us more than facts
[4:04] We like to think that we make decisions logically and objectively, but it's just not true
[8:20] Our brain's great leap forward came when nature realized if we were going to thrive on this planet we needed to work together
[13:31] How to identify your target group's points of resistance
[17:35] Telling a person a truth they don't already believe will just make them angry. You have to guide them to discover the truth themselves
Website:
131 episodi
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Simile a Women Investing Network Podcast
An archive of each full weekday episode of the award-winning program presented by Bruce Whitfield.
…
continue reading
How will countries around the world cope with persistent inflation and high borrowing costs? Are central bankers helping to abate the cost-of-living crisis or are they moving us all closer to recession? On Stephanomics, a podcast hosted by Bloomberg Economics head Stephanie Flanders—the former BBC economics editor and chief market strategist for Europe at JPMorgan Asset Management—we combine reports from Bloomberg journalists around the world and conversations with internationally respected ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Bloomberg Radio host Barry Ritholtz looks at the people and ideas that shape markets, investing and business.
…
continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
continue reading
Best friends Joel and Matt are the co-hosts of How to Money which is all about providing the knowledge & tools that normal folks need to thrive in areas like debt payoff, DIY investing, and crucial money tricks that will provide continuous help along your journey. We believe that access to unbiased and jargon-free personal finance guidance is more necessary than ever before. When you handle your money in a purposeful, thoughtful way that works for your lifestyle, you can really start living ...
…
continue reading
This is an all inclusive podcast for Australian investors. Join Blue Wealth’s Senior Education Specialist, Owun Taylor in conversation with industry experts, leaders, and thinkers about what it takes to be a clever and more successful investor. A weekly podcast serving up the easiest-to-understand finance program. Delivered in bite-sized chunks, meaning no episode is ever more than 20 minutes.
…
continue reading
A weekly roundup of the most important stories from the worlds of business and finance, hosted by Felix Salmon.
…
continue reading
Player FM - App Podcast
Vai offline con l'app Player FM !
Vai offline con l'app Player FM !
