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Google just retired 3rd party cookies - 😅 Yet tracking persists?
Manage episode 394286596 series 3350329
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The end of the Cookie is nigh! Google finally killed it!
Source:
https://lifehacker.com/tech/google-is-getting-rid-of-cookies
This is what you need to know:
- Google is getting rid of cookies to enhance internet privacy and limit cross-site tracking.
- Cookies, though not inherently malicious, are often used for targeted advertising and tracking user behavior.
- Google's Tracking Protection, starting with 1% of Chrome users, aims for a global rollout by the second half of 2024.
- The Privacy Sandbox project replaces cookies, collecting user data to balance privacy and support for companies, but concerns about trusting Google persist.
Hosted on Acast. See acast.com/privacy for more information.
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